Silver Mirror Facial Bar, a personalized, results-driven skincare spa, plans to bring its treatment concept to the heart of Miami’s Brickell neighborhood at 115 SW 8th St., near the Brickell City Centre in late 2022. The company offers unique and customized facial treatments to its customers. The Miami location will span nearly 1,800 square feet and include nine dedicated treatment stations—the largest for the brand—all equipped for its signature 30-minute and 50-minute facials.

“When looking for our first facial bar outside of NYC and Washington D.C., we felt Miami was the perfect next step outside of the northeast to embrace our fresh, modern approach to skincare,” Matt Maroone says, CEO of Silver Mirror Facial Bar. “As a South Florida native, it’s always been my dream to bring our growing start-up to my hometown. From a skincare perspective, South Florida’s tropical climate presents unique skincare challenges, and we are excited to deliver dynamic, personalized solutions so that South Florida residents can feel confident about their skin.”

Silver Mirror Facial Bar offers a spectrum of luxury maintenance and targeted treatments, including the spa’s signature facials and add-ons, such as dermaplaning, hydradermabrasion, decompression massages, LED therapy and chemical peels. Along with à la carte facials, the brand offers a monthly membership program that allows customers to prioritize their skincare needs, including discounts on services and skincare products, special giveaways and promotions and first access to new skincare technology.

The facial bar also carries an extensive collection of medical-grade skincare and beauty products for customers to purchase, including iS Clinical, Skinceuticals, Revision, Sanitas, Dr. Dennis Gross and Supergoop! among others.

The company also focuses on giving back to the community by providing education, healthcare, social justice and women’s economic development opportunities. The company partners with nonprofits to donate a portion of Seasonal Facial proceeds to the National Pediatric Cancer Foundation, NAACP Legal Defense and Educational Fund, Women’s World Banking, City Year and Experience Camp.

Silver Mirror Facial Bar currently has locations in the Flatiron District and Upper East Side in New York City and Dupont Circle in Washington, D.C. In addition to its Miami location, the company is opening additional locations in Bryant Park (NYC) and Navy Yard (Washington D.C.) in 2022.