Silver Mirror Facial Bar Continues Expansion in South Florida Market

The personalized skincare spa, known for its results-driven approach, was founded in New York City in 2016.

Silver Mirror Facial Bar recently announced the opening of its second location in Miami, also its ninth facial bar in the U.S. The new location will be at The Plaza Coral Gables, located at 2955 Ponce de Leon Blvd. After the successful grand opening of Silver Mirror’s Brickell location, the company is expanding its presence in South Florida, particularly in the hometown market of co-founder Matt Maroone. Through this expansion, Silver Mirror Facial Bar aims to redefine the beauty and wellness industry in the region.

The new Coral Gables location is on the 2nd floor of The Plaza Coral Gables, a 2.25 million-square-foot development owned by the Jose Cuervo family and located just minutes away from Merrick Park. It offers ten dedicated treatment stations and one private room with top-of-line skincare products and equipment. The plaza’s next-door neighbors include Solidcore, Rumble, and Lash Lounge, among the country’s top premium fitness and beauty brands. This creates a health and wellness hub for active locals. Silver Mirror is proud to be a part of this community.

“As a South Florida native, bringing affordable and luxury skincare solutions to Coral Gables residents has always been a personal goal of mine,” Matt Maroone says, CEO of Silver Mirror Facial Bar. “We’ve received an overwhelming response from locals and visitors after the opening of our Brickell location, and cannot wait to bring our personalized approach to beauty to the City Beautiful.”

Silver Mirror Facial Bar offers a range of high-end facial treatments, including acne-fighting, brightening, and anti-aging facials, along with premium add-ons like LED therapy, dermaplaning, chemical peels, hydra dermabrasion, and decompression massages. The facial bar is renowned for its monthly membership plans, which allow customers to enjoy regular treatments and discounts on services and skincare products, as well as exclusive access to new skincare technologies and more. Prices for 30-minute facials start at $99, while 50-minute facials start at $155.

Silver Mirror Facial Bar offers a wide range of medical-grade skincare and beauty products, such as iS Clinical, Skinceuticals, Revision, Sanitas, Dr. Dennis Gross and Supergoop. They provide 30 and 50-minute options for their services. The Coral Gables location of Silver Mirror Facial Bar is slated to open on January 18, 2024, and will operate from 8 a.m. to 10 p.m. on Monday through Friday, 9 a.m. to 7 p.m. on Saturdays, and 10 a.m. to 6 p.m. on Sundays. This flexible schedule is convenient for clients with busy schedules.

Silver Mirror has been named the No. 1 Affordable Spa Treatment by Time Out New York and a top five new spa by the New York Post. The facial bar chain has locations in Brickell, the Flatiron District, Bryant Park, and the Upper East Side in New York City, as well as Dupont Circle, Penn Quarter, and Navy Yard in Washington, D.C.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.