South Florida To Host Leading Startup Event 

By Chris Fleck

As one of the country’s top tourist- and business-travel destinations, it’s no secret that many national conferences are held in South Florida. One homegrown conference in Fort Lauderdale has become one of the country’s largest startup and venture capital events. SUP-X: The StartUp Expo is a two-day  international conference, March 6-7 at the Greater Fort Lauderdale-Broward County Convention Center.

SUP-X was created for the Gold Coast Venture Capital Association in 2014 and is its annual exposition. Originally, it was a simple gathering of 25 startups from around the state along with about a dozen corporate sponsors, but it has grown into one of North America’s premier gatherings of quality startups and venture capital investors.

“We’ve grown by about 60 percent a year now for three straight years,” says Bob Fitts, founder and producer of SUP-X. “We’re expecting 1,250 to 1,500 attendees from 35-plus states and 12 to 15 countries.”

SUP-X is just one example of the breadth and depth of South Florida’s entrepreneurial ecosystem. The proliferation of accelerators and co-working spaces, a broad distribution of startup activity from Palm Beach to Miami, and the addition of additional funding sources are examples of that growth. With that has come events such as Miami’s eMerge and SUP-X. 

“We are decidedly focused on the early-stage space,” Fitts says. “There are a few reasons for that. For one, we’re a startup ourselves, so we want a clear identity and focus. And the other reason is that, to me, at least, the early-stage space is the most fun part of the venture world: true startups, full of wide-eyed entrepreneurs seeking to make a difference and make their fortune. You meet lots of incredibly bright winners from all over the world, and the event is a great gathering of those.”

SUP-X begins with a half-day forum on diversity in entrepreneurship, devoted to those who typically are underserved or under-represented in the entrepreneurship and VC communities. It continues with workshops on raising capital and being a better angel investor, along with panels and breakout sessions. In all, SUP-X will have nearly 20 speeches and panels composed of more than 50 successful entrepreneurs and investors speaking on topics such as startup marketing, financial technology and blockchain developments, social-good startups and investing, the importance of good design, and minority-population access to capital.

The event’s keynote panel is “Superstars of Healthcare Innovation,” which will be moderated by Techweek CEO Amanda Signorelli and Scott Decker, CEO of MDLive. Geeta Nayyar, chief health care and innovation officer of Femwell Group Health, and Mitchel Laskey, co-founder and managing partner of The FAN Fund, will serve as panelists.

Some 50 startups from more than 35 cities will exhibit at SUP-X and compete for $50,000 in cash prizes; a total of 100 startups and corporations will exhibit. Some 100 nonprofit organizations devoted to entrepreneurship, accelerators, angel groups and corporations interested in the startup space have partnered with the event, including the Greater Fort Lauderdale Alliance, which serves as the event’s host community sponsor.

Tickets begin at $59. For information, visit sup-x.org.

Chris Fleck is on the board of the South Florida Technology Alliance and vice president of emerging solutions for Citrix Systems (Nasdaq: CTXS), a Fort Lauderdale company that provides secure delivery of applications and data.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.