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The Big Number: 901

A recent slate of clandestine meetings at Hyatt Centric Las Olas is generating plenty of buzz in downtown Fort Lauderdale. Patrons have been seen relaying a password to the front desk in exchange for a key to a room at the end of the hallway on the ninth floor. Rumor has it that, to gain entrance, guests must knock twice on an unmarked door that catches the glow of a nearby red light.

From there, what happens inside 901, the Hyatt’s hotel room-turned-speakeasy, stays inside 901. That’s just part of the allure of this private experience for no more than six people (bookable by reservation only). Once inside, bask in detail-rich Prohibition-era décor and enjoy a curated menu of bites from executive chef Greg McGowan—think mini Connecticut-style lobster rolls; roasted bone marrow with pickled veggies, peach and mango; and house-fried potato chips served with truffle crème fraiche. 

Naturally, the cocktails reflect the throwback vibe, with drink names such as “The Butler Did It.” But that’s not the best part of the spirits program. The speakeasy is inviting mixologists from establishments closed due to the pandemic to host pop-up activations at 901. The bartender-in-residence program continues this spring with visits from two more Roaring ’20s-style concepts—Midnight Cowboy in Austin, Texas (April 12-18); and Red Phone Booth, which has locations in Nashville and Atlanta (May 9-17).

For interested in booking 901, here’s the lowdown. There’s a food and beverage minimum of $50 per person; a one-hour minimum for one to two patrons; and a two-hour minimum for three to six patrons. Email 901@hyatt.com or visit roomnine01.com for additional details.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.