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The Covery Continues National Brand Expansion With New Coral Springs Location

| SFBW Staff

The Covery, a boutique wellness spa brand, is expected to open its latest location at Brookside Square in Coral Springs. The new site will be led by Florida franchisee Craig Hopson, who hopes to help local residents experience total well-being.

“The Covery is ahead of the game when it comes to knowing what the future of recovery and wellness looks like,” Hopson says. “The brand is dedicated to staying on top of industry trends and research, looking for new and exciting therapies to offer their clients to reach their wellness goals. I plan on really educating my clients and the Coral Springs community on the importance of recovery and the benefits of each modality and how The Covery can help us all live our most well lives.”

The Covery focuses on offering a diverse collection of non-invasive therapies that strengthen the mind and body. Hopson, who has previous experience in the franchise industry, owns an F45 training center in Coral Springs and plans to open The Covery next to his gym.

“Craig’s previous experience as a business owner in the health and wellness space will be an incredible asset to our brand,” Edward Navan says, Co-Founder and CVO of The Covery. “We are thrilled to be welcoming him to The Covery team to open our seventh location in the state of Florida. Bringing a unique opportunity for the Sunshine State to focus on their physical and mental health to lead all around more well lives.” 

The Covery was started in early 2019 to change with the fitness industry as it continually grows to embrace trends such as HIIT, Yoga, and Pilates programs. The Covery Wellness Spa recognized that recovering from these workouts was just as important as the actual workout itself. Its services range from aesthetics, wellness, and performance optimization to help clients deal with the stresses of everyday life.

The Covery Wellness Spa currently has five open locations and ten additional development sites. The brand is looking for franchise partners across the U.S. The initial franchise fee is $39,500 for the first location. For more information about The Covery franchise opportunity, please visit Thecoveryfranchise.com/ 

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.