TigerDirect concept takes the complexity out of home automation

Home automation can be a confusing subject for shoppers with complex systems often poorly displayed and explained.

TigerDirect of Miami is changing that.

The company’s Aventura store has been completely remodeled into a concept store of the future.

The new smart home display is eye catching with large beams, like you would find in a home, angling down from the ceiling.

It has the latest in home automation with color coded displays that guide customers to the right shelf. The display targets not only consumers but audio-visual installers who can see security, home entertainment and home automation all in one seamless set-up.

Many of these systems are also popular in businesses.

“Our new concept store brings your home to life, and life to your home – simple as that!” says Terry Perrin, president of TigerDirect.

Among the latest home automation tools featured is the Vera Z-Wave Home and Business Security Control System, which allows clients to monitor their homes on their smartphones and tablets. It also allows them to receive alerts when motion is sensed or when temperatures spike. Other features include remote controllable smart door lock, high definition video cameras with sound as well as motion, window and door sensors.

Brands include Honeywell, IC RealTime, Vera, Insteon, TCP, Swann, Samsung, Belkin, and Night Owl.

The revamped location has offer a learning center for the DIY customer.

The back store of the wall has a wall of TV and home theater products, again organized to make it easier for shoppers to make a decision. TigerDirect also sells laptops, desktops, tablets, networking and additional consumer electronics products.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.