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Today’s Number: 22

| Drew Limsky

Twenty-two percent of Americans have saved at least $1,000 during the COVID-19 pandemic, according to MassMutual. While COVID-19 has impacted everyone’s finances in a different way, many people have actually found a way to save money by staying home and not going on vacation. “Don’t just leave your savings in your savings account to accumulate minimal interest,” says Dustin Jacobs, VP of marketing at Brightstar Credit Union. “Instead, allocate that money towards paying down debt or top up your emergency fund to a comfortable amount. Better yet, invest some of your savings or max out your tax-advantaged accounts like a 401(k). By moving some money out of your savings account, you’ll be motivated to meet your financial goals in 2021.” BrightStar Credit Union, one of the largest credit unions in South Florida, has been at the forefront of supporting education and financial literacy in the communities it serves. Jacobs has more than a decade of experience in the development of strategic marketing plans, corporate branding strategies, supervising staff and implementing media relations and community relations campaigns.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.