The Up and Comers: Sandra Ericson

Meet Sandra Ericson of rbb Communications, an honoree in the marketing and PR category of the 2020 Up and Comer Awards

SFBW’s Up & Comer Awards honors young professionals who have achieved excellence in their careers, shown a commitment to their community and demonstrated leadership. To learn more about this year’s event, taking place Oct. 14, click here.


Ericson helps lead her teams toward a best-practice, results-driven approach which has drawn the attention of the communications industry. Working with notable Florida and national brands including Florida Power & Light Company, Bank of America, Zumba Fitness and Duncan Hines, Ericson manages campaigns which have resulted in numerous major industry awards, including the prestigious Public Relations Society of America’s “Silver Anvil” and the Holmes Report’s “Gold SABRE.” She has been named to PR News’ “15 to Watch” list and the South Florida Business Journal’s 40 under 40. Ericson is a past president of the Public Relations Society of America Miami Chapter, and a member of Leadership Florida. She is accredited in public relations and graduated cum laude from the University of Florida’s College of Journalism.

Favorite quote: “Yes, there are two paths you can go by but in the long run, there’s still time to change the road you’re on” – Led Zeppelin


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