Victor George Expands Its Footprint

Victor George Spirits, the Fort Lauderdale-based business behind VG Vodka, moved closer toward its goal of becoming “the largest Black-owned spirits company in the world by 2025” by purchasing a majority stake in Palm Beach Distillery.

Launched by Summer Piep in 2017, Palm Beach Distillery has the distinction of being the first female-operated distillery in Florida. Piep will remain chief operating officer and master distiller. Victor G. Harvey will serve as chairman of the board and director of business development; his daughter, Jolyn Harvey, will be chief marketing officer of Palm Beach Distillery.

“We feel this is a great opportunity to help Palm Beach Distillery get to the next level,” Piep says. “The Victor George Spirits team brings experience, marketing, resources and distribution opportunities that will help get our award-winning brands in the hands of more consumers.”

Currently, Palm Beach Distillery produces vodka, flavored vodka, rum and gin under the Lost Harbour brand. Moving forward, it also will produce several Victor George Spirits products, including a rye whiskey, Pullman Porters 1867, and a bourbon, Fort Mose, named after the first settlement in the United States (just outside of St. Augustine) where Black people could live free. Those two new brands will be released by Victor George Spirits in February, in honor of Black History Month.

“This is very exciting for our team at Victor George Spirits as we continue to expand our footprint across the United States,” Jolyn says. “We are rapidly adding to our quality portfolio of brands and will be acquiring additional distilleries.”

In November, Victor George Spirits secured a loan of $2.45 to build a new distillery complex (that will include a restaurant, rooftop bar and whiskey lounge) on Sistrunk Boulevard in Fort Lauderdale. VG Vodka is distributed in 44 states at retailers including Trader Joes.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.