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South Florida Business and Wealth
South Florida Business & Wealth
Editor's Choice

Vision Board: Yury Bettoni

| Drew Limsky

If you’re making appearances on Ballers, you know you’re a Miami fixture. Born in Addis Ababa, Ethiopia, Bettoni has for years been a ubiquitous presence in Miami Beach’s South of Fifth (SoFi) neighborhood—he’s like the neighborhood ambassador, always stopping for a chat or popping in for a pizza at Sorbillo on the ground floor of the Mercury, a condominium-hotel where he’s an investor. But when he’s left with his own thoughts, Bettoni’s reflections go to far-flung natural beauty and sublime craftsmanship: his beloved Sardinia; the elegant design of Italian sports cars and Patek Philippe watches; and his favorite projects created by Italkraft, the super-high-end Italian kitchen, closet and millwork company based in Miami. The landscape of this connoisseur’s mind is one of heightened aesthetics and utter refinement.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.