Visit Lauderdale took a bold stand to promote Broward County at this year’s IMEX America, the largest trade show in the U.S. for the global meetings, events, and incentive travel industry. The official destination marketing organization for Greater Fort Lauderdale showcased the area’s sandy shores directly in Las Vegas through an eye-catching digital activation on the exterior of Sphere—the world’s largest LED screen, known as the Exosphere.
Crafted to mesmerize industry leaders at IMEX America, this larger-than-life exhibit spotlights Greater Fort Lauderdale’s lively beaches, drawing onlookers to bask in the sunny shores. The Exosphere creative aims to showcase the destination’s allure to meeting planners, incentive travel organizers, and event professionals.
“Our mission is to continuously push the boundaries in the travel industry, and this is yet another way we’re solidifying our reputation for being bold and innovative,” Stacy Ritter says, president and CEO of Visit Lauderdale. “By bringing the beach to Las Vegas, we’re showcasing the energy and beauty of Greater Fort Lauderdale and reminding everyone that our diverse, welcoming destination offers something for every type of traveler—from family vacations to luxury escapes.”
Las Vegas visitors enjoyed a captivating visual experience that took them on a virtual journey, showcasing the vibrant underwater world of Fort Lauderdale and the sandy shores. This multi-sensory experience invited visitors to explore, enjoy and embrace all Greater Fort Lauderdale offers, including 24 miles of beaches, top-tier hotels, a diverse culinary scene, and a booming cultural arts community.
