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Visit Lauderdale Marketing Campaign Brings the Beach to Las Vegas

It launched during IMEX America 2024.

Visit Lauderdale took a bold stand to promote Broward County at this year’s IMEX America, the largest trade show in the U.S. for the global meetings, events, and incentive travel industry. The official destination marketing organization for Greater Fort Lauderdale showcased the area’s sandy shores directly in Las Vegas through an eye-catching digital activation on the exterior of Sphere—the world’s largest LED screen, known as the Exosphere.

Crafted to mesmerize industry leaders at IMEX America, this larger-than-life exhibit spotlights Greater Fort Lauderdale’s lively beaches, drawing onlookers to bask in the sunny shores. The Exosphere creative aims to showcase the destination’s allure to meeting planners, incentive travel organizers, and event professionals.

“Our mission is to continuously push the boundaries in the travel industry, and this is yet another way we’re solidifying our reputation for being bold and innovative,” Stacy Ritter says, president and CEO of Visit Lauderdale. “By bringing the beach to Las Vegas, we’re showcasing the energy and beauty of Greater Fort Lauderdale and reminding everyone that our diverse, welcoming destination offers something for every type of traveler—from family vacations to luxury escapes.” 

Las Vegas visitors enjoyed a captivating visual experience that took them on a virtual journey, showcasing the vibrant underwater world of Fort Lauderdale and the sandy shores. This multi-sensory experience invited visitors to explore, enjoy and embrace all Greater Fort Lauderdale offers, including 24 miles of beaches, top-tier hotels, a diverse culinary scene, and a booming cultural arts community.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.