A Year Since the Debut of SFBW 2.0

It’s been one year since SFBW 2.0 debuted with its new look, feel and structure, and we hope that we’ve lived up to our tagline, “Aiming Higher, Living Well.” In a year of challenge, frustration, and justified impatience, we met and addressed the difficulties, but also told stories of inspiration and aspiration. We’re particularly proud of our cover subjects—their candor as well as their stature and achievements. They came from the worlds of health care, education, government, hospitality, venture capital, tech, philanthropy and wellness—and their words have been memorable.

We took special care with our feature stories that documented our robust series of live and digital events and panel discussions. We thank everyone who has partnered with us for these occasions and roundtables, all gifted thinkers and speakers. We were especially gratified by the impressive turnout at our recent gatherings at Wine Watch and Panorama Tower, and everyone from the South Florida business community who logged on for our Virtual Connects on education and transportation.

We continue with these themes in our current issue, the cover of which is graced by Fortune International Group founder and CEO Edgardo Defortuna (“Fortune Smiles”), perhaps our most prominent luminary yet. A true visionary, Defortuna came to Miami nearly 40 years ago and quickly foresaw the global business and luxury destination it would become. Of course, he not only was prescient about South Florida’s future; he was instrumental in making it happen, especially in the then-underdeveloped Brickell neighborhood and Sunny Isles Beach. In this issue, we also explore the ways in which businesses in various sectors connected to health care were able to adapt and even thrive in the face of the COVID-19 pandemic (“In the Round”). And we hear success stories from companies including Grubbrr, Levenger, Compass and Holland America Line.

That’s the Aiming Higher part. On the flip side, our Living Well content describes the quality of life that wealth brings, with stories on a new Aquila catamaran, the venerable Breakers resort, and a tantalizing 5,600-square-foot guest house on Star Island, Miami Beach, with interior design by Dunagan Diverio. And that self-care extends to body and soul, as we check in with master trainer Patrick Frost for guidance on strength and fitness.

This issue illustrates what we all seek—a life in balance.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.