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Apogee Awards Honorees: Bill Scherer

Few attorneys have done more to shape the legal landscape in Broward County than Bill Scherer. Since co-founding Conrad & Scherer in 1974, he has earned a reputation as one of the most distinguished attorneys in South Florida. With more than 45 years of experience, he has grown the firm into one of Florida’s leading law firms and has litigated over 100 trials in both jury and non-jury cases before state, appellate, and federal courts. Bill’s high profile cases and legal accomplishments have received coverage by major television networks such as CNN, CNBC, MSNBC and more.

 

Fun fact: Sad movies make me cry.

What is your favorite South Florida dining destination? Cafe 27 in Hollywood.

What do you like to do on weekends? Prepare to pick a jury on Monday morning.

How do you unwind from a long day at work? Ride a horse.

What is your favorite quote? “The difference between the almost right word and the right word is really a large matter. ’tis the difference between the lightning bug and the lightning.” – Mark Twain

From whom, or what, do you draw inspiration? Bruce Rogow, Esq.

What has been the biggest accomplishment of your career? I obtained a Broward County jury verdict and judgment of $66.7 million against a major international financial institution in 2017. A suit which I filed on behalf of Episcopal Priest Mark Sims against the City of Fort Lauderdale resulted in the City’s favorable change of policy in dealing with the rights of the homeless.

What advice would you give an up and coming professional? Outwork your competition…work as hard as you can.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.