Apogee Awards Honorees: Carlos M. Farah
Meet Carlos M. Farah of Appelrouth, Farah & Co., P.A., an honoree in the Accounting category at the 2020 Apogee Awards
In 1985, Mr. Carlos M. Farah co-founded Appelrouth, Farah & Co., P.A. In addition to maintaining the firm’s high level of service and integrity, Mr. Farah focuses his practice areas on Audit and Assurance and Business Advisory for privately owned and not-for-profit enterprises, as well as government agencies. Mr. Farah’s reputation in the International Tax and Transaction arena is second to none.
Fun fact: I have a green thumb, love plants, and like to work on my garden.
What is your favorite South Florida dining destination? Michael’s Genuine
What do you like to do on weekends? Spending time with family.
How do you unwind from a long day at work? Relaxing at home and watching sports.
What is your favorite quote? Life is filled with trials and tribulations, but perseverance will prevail.
From whom, or what, do you draw inspiration? My father.
What has been the biggest accomplishment of your career? Starting my firm with my partner, Stewart Appelrouth, and building it to become one of the leading accounting/CPA firms in South Florida.
What has been the most challenging moment in your career and how did you overcome it? The 2008 recession was a difficult time, but the COVID-19 pandemic has been the most challenging. The pandemic has impacted not just our business but our people—our employees, clients, families, and friends. COVID-19 has impacted every aspect of our lives—our physical and mental health, our finances, our home life, and our livelihood. To overcome the challenges, we made our team’s safety and well-being the priority by shifting to remote work and virtual communication. We then implemented our disaster plan, generally reserved for hurricanes, to ensure that we continued to provide our clients the service they expect and deserve without interruption.
What advice would you give an up and coming professional? In our digital age, emails and texts rule the day. In-person communication with clients, co-workers, and colleagues is vital to developing real and lasting business relationships. Of course, during the pandemic, video calls are a good substitute, but hopefully, we’ll get back to normalcy soon.