Boca Realty Inc. Joins The Keyes Company to Further Expand Presence in Region

This acquisition is the second Boca Raton-based brokerage to join Keyes in 2023 after the firm merged the 60-agent Mizner Grande Realty into its existing Boca Raton office.

Boca Raton’s real estate market recently saw a significant addition as The Keyes Company, Florida’s largest independent brokerage, welcomed Boca Realty Inc. into their ranks. The firm, which Founding Partner Nick Rotenberger leads, boasts over 100 talented agents and has achieved an impressive sales volume exceeding $250 million in the past few years.

Boca Realty Inc. will maintain its office at 200 W. Palmetto Park Road, Suite 101, as part of the agreement with Keyes. It will function as the “Boca East” office of Keyes, with Boca Raton District Sales Manager Joanie Richardson serving as a liaison with the Boca Realty Inc. team.

Boca Realty Inc. was established by Nick Rotenberger in 2015 and has since become a prominent player in the industry. Their agents are well-versed in all kinds of real estate products, specializing in luxury homes and waterfront properties, multifamily investments, commercial real estate and foreclosures/short sales. Their management team comprises Sales Manager Dorian Molina and Real Estate Recruitment Manager Sean O’Connor.

“I am proud of our brokerage’s growth in a relatively short period of time,” Rotenberger says. “Keyes gives us an opportunity to reach new heights through its local and global network, technology and marketing. The Keyes leadership team operates with the highest ethical standards and emphasizes its people and the communities it serves.”

Keyes CEO Mike Pappas noted that the Mizner Grande addition helped create the opportunity with Boca Realty Inc.

“Industry consolidation continues to put pressure on even the most successful boutique brokerages,” Pappas says. “In recent years, we have established a proven track record as an ideal strategic partner for these firms. As a family-owned, independent firm with a strong culture, we often stand out when owners of boutique brokerages are considering such partners.”

Keyes Senior Vice President Steven Reibel is actively discussing with owners of similar brokerages across Palm Beach County and the Treasure Coast.

“Our expansion efforts in the Palm Beaches and Treasure Coast, dating back to our 2016 merger with Illustrated Properties, have caught the attention of broker/owners in the region,” Reibel says. “We are working hard to finalize additional agreements in the months ahead and remain focused on eventually taking Keyes statewide through strategic partnerships.”

Earlier this year, Keyes started its fourth generation of leadership as it approaches a century of operation in the real estate industry. Christina Pappas was named president of Keyes, while Mike Pappas continues to serve as CEO of the Keyes Family of Companies. The Keyes Family of Companies has grown to include Keyes, Illustrated Properties, Platinum Properties, Capital Partners Mortgage, Keyes Insurance, Keyes Property Management and HomePartners Title Services.

Keyes acquired several boutique brokerages in 2022: Novus Realty in Miramar and Skye Louis Realty in Coral Springs. As a result, the firm welcomed over 170 new agents and saw an impressive boost of $240 million in annual volume in Broward and Palm Beach counties.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.