BoConcept Opens Third South Florida Store

After successful launches in Miami, BoConcept franchisee Carlos Salamonovitz is expanding his locations to include a Fort Lauderdale store at the River Market mall. It will be Salamonovitz’s third Florida store and tenth overall, with seven located in Mexico.

“Our first two Florida locations in Coral Gables and Miami have been huge successes, and we’ve seen so much demand for a store in Fort Lauderdale,” Salamonovitz says. “We couldn’t be more excited to finally meet that demand with the new River Market location.”

The Danish furniture franchise BoConcept, initially founded in Denmark in 1952 and franchised in Paris in 1993, offers contemporary Danish design furniture, accessories and lighting products. The company uses the expertise of leading designers for its art-driven furniture concept.

“BoConcept is a global brand, and Florida is a very international market,” Salamonovitz says. “People know us from their home countries, and they know that we offer superior products to just about any other option in the U.S. or abroad. There is also a growing number of first- and second-time home buyers in Florida, which means there is a huge demand for high-end but affordable furniture.”

With the Fort Lauderdale location opening, BoConcept now features 16 stores across the U.S. and over 300 stores globally. The company plans to boast 350 franchises by 2023 and Steen Knigge, the franchise’s director of U.S. marketing, says franchisees like Salamonovitz remain critical to the brand’s success.

“We have always been keenly aware of the fact that BoConcept as a franchise is only as strong as its franchisees, so we are always looking for sophisticated, passionate entrepreneurs to help us expand into new markets, and that’s exactly what we have with Carlos,” Knigge says. “His stores throughout Mexico and Florida demonstrate exactly how successful this model is when run by someone who understands the system and knows how to execute. We know this is just the beginning for Carlos.”

To usher in the new Fort Lauderdale store, an evening of cocktails, bites and an appearance from Danish designer Morten Georgsen will last from 5:30 p.m. to 8 p.m. on Thursday, Nov. 11. Attendees will meet Georgsen at the new River Market BoConcept and discover how he brings his Danish heritage to a broad audience. A chance to win an OSAKA sofa valued at over $2,200 will also be available.

To learn more about franchising with BoConcept, visit Boconcept.com/en-us/franchise

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.