Branded in Brickell

SLS Lux Brickell is part two of the brand’s South Florida story

By Leslie J. KrafT

Will there ever be enough luxury condos in Brickell? Plenty of developers seem to think not, and SBE, a global hospitality and real estate development company, is no exception.

Following the success of SLS Brickell Hotel & Residences, which is already sold out and slated to open soon, SBE and The Related Group, along with The Allen Morris Company, are developing SLS Lux Brickell, slated for completion in 2017.

With 450 residences and 86 luxury suites, SLS Lux will feature world-class art, private residential elevators, a tennis and fitness center, a rooftop pool, a rock wall, a wine cellar and cigar room, a cocktail lounge, and a ground-floor restaurant from celebrated sushi chef Katsuya Uechi. Residences range in price from $499,900 to $5.3 million.

SLS Lux is an “elevated” brand created by SLS Hotels & Residences to offer luxurious accommodations and homes, each with high-end amenities and an array of VIP services. 

The 58-story tower between Brickell City Centre and Mary Brickell Village was designed by internationally renowned architectural firm Arquitectonica, and it will feature the first LED facade by prominent lighting artist Ana Martinez. Interior design is by Yabu Pushelberg, with offices in Toronto and New York.

An LED facade by artist Ana Martinez
An LED facade by artist Ana Martinez

Museum-quality art is planned in all common areas, including works by Colombian sculptor Fernando Botero and Argentine artist Matias Duville, and an exterior mural installation by Argentine abstractionist Fabian Burgos.

Units will have views of Biscayne Bay and the Miami skyline. Terraces with glass and aluminum railings will be accessible directly from each unit’s living areas and bedrooms.

The private SkyBar on the 45th and 46th floors will have outdoor lounge space with a fire pit overlooking the bay and Miami’s skyline. Inside will feature private wine cellars, a tasting area and poker tables.

A landscaped pool deck terrace will include cabanas, live entertainment and open-air dining. The health and wellness center will have Technogym equipment and Kinesis Personal fitness stations. A spa will offer treatments and massage beds with iPod docks and herbal steam rooms.

A rooftop pool 58 stories up
A rooftop pool 58 stories up

A children’s playroom is planned as well, with monitoring services and a supervised activity center led by professional staff on-demand. There will be indoor and outdoor play areas.

Lounges are located throughout the building, including a clubroom lounge that includes a media center with home-theater screening, an iPod dock station with built-in speaker systems, and a fully equipped kitchen. And an executive business center will have high-speed wireless connectivity and a conference room with audiovisual capabilities.

Technology-Enhanced Lifestyle

The SLS Lux App, compatible with Apple and Android smartphones and tablets, will
allow residents to:

• Reserve a table for dinner at, or order in-room dining from, the ground-floor restaurant.

• Sign up for a class at the nearby Equinox gym.

• Reserve a time for the tennis court.

• Call for valet service.

• Make a spa appointment.

• Book a limousine ride to SLS Beach Club.

• Buy tickets to the opera or a movie.

• Control each unit’s lighting, window treatments, audiovisuals and temperature.

The SLS Kid’s Room
The SLS Kid’s Room

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.