CEO of Latin2Latin Marketing Discusses Economic Transformation at White House Meeting

The company is a full-service, multi-award-winning consultive marketing agency.

Arminda Figueroa, the CEO of Latin2Latin Marketing, was invited to the White House to participate in discussions concerning the effects of President Biden’s Investing in America Agenda on the economic environment of Florida. During the discussions, Figueroa, a distinguished champion of small businesses and Latino-owned enterprises within the state, served as the representative for Florida’s entrepreneurial.

“Today’s discussions play a pivotal role in conveying the authentic voice of Florida’s small businesses to the White House, highlighting the current administration’s crucial role in shaping the state’s economic trajectory,” she says. “These conversations underscore the administration’s commitment to fostering an investment-friendly environment and promoting job creation, which is especially heartening and promising. It’s gratifying to witness this dedication to supporting small businesses, particularly those owned by Latinos, as they are essential contributors to the state’s growth.”

Along with Figuero, local attendees included Mayor Dean Tantali of Fort Lauderdale, and John Moreno, the President of the Broward County Hispanic Heritage Chamber, who engaged in a conversation with other prominent leaders and elected officials from Florida. The discussion covered various topics, emphasizing the extensive impact of the $8.2 billion in federal funding designated for supporting 213 infrastructure projects across Florida. Notable areas of investment encompassed the restoration of the Everglades and the expansion of the Orlando International Airport.

While participating in the discussions, Figueroa highlighted the critical need to sustain economic growth that begins at the grassroots and extends through the middle strata. She emphasized the importance of encouraging President Biden, the US Congress, and the Senate to work together in a bipartisan fashion for the benefit of the American population, ensuring that the positive momentum witnessed in Florida’s economic revitalization is extended to the broader United States, Puerto Rico, and U.S. territories.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.