CEO of Latin2Latin Marketing Discusses Economic Transformation at White House Meeting

The company is a full-service, multi-award-winning consultive marketing agency.


Arminda Figueroa, the CEO of Latin2Latin Marketing, was invited to the White House to participate in discussions concerning the effects of President Biden’s Investing in America Agenda on the economic environment of Florida. During the discussions, Figueroa, a distinguished champion of small businesses and Latino-owned enterprises within the state, served as the representative for Florida’s entrepreneurial.

“Today’s discussions play a pivotal role in conveying the authentic voice of Florida’s small businesses to the White House, highlighting the current administration’s crucial role in shaping the state’s economic trajectory,” she says. “These conversations underscore the administration’s commitment to fostering an investment-friendly environment and promoting job creation, which is especially heartening and promising. It’s gratifying to witness this dedication to supporting small businesses, particularly those owned by Latinos, as they are essential contributors to the state’s growth.”

Along with Figuero, local attendees included Mayor Dean Tantali of Fort Lauderdale, and John Moreno, the President of the Broward County Hispanic Heritage Chamber, who engaged in a conversation with other prominent leaders and elected officials from Florida. The discussion covered various topics, emphasizing the extensive impact of the $8.2 billion in federal funding designated for supporting 213 infrastructure projects across Florida. Notable areas of investment encompassed the restoration of the Everglades and the expansion of the Orlando International Airport.

While participating in the discussions, Figueroa highlighted the critical need to sustain economic growth that begins at the grassroots and extends through the middle strata. She emphasized the importance of encouraging President Biden, the US Congress, and the Senate to work together in a bipartisan fashion for the benefit of the American population, ensuring that the positive momentum witnessed in Florida’s economic revitalization is extended to the broader United States, Puerto Rico, and U.S. territories.

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