End of Prohibition

Florida is holding its breath (but not yet inhaling) as the next month draws closer. It is not in breathless anticipation of relatives coming for Thanksgiving. With a vote on constitutional Amendment 2 on Nov. 4, Florida is expected to be the first southern state to pass a law legalizing the use of medical marijuana. Polls indicate a 70 percent vote in favor.

Welcome to the green economy dubbed “canna-business.”

Entrepreneurs are jumping on the train to run their own dispensaries and experienced nurseries will apply to the state to grow marijuana. Jobs will become available for horticulture, logistics, security, human resources and accounting personnel. 

The first wave of the industry has already arrived in the form of seminars looking for investors. Colorado and Washington state have been leading the industry pack nationally with full legalization of recreational pot, although more than 20 states have either passed medical marijuana legislation, decriminalized usage or done both.

Time for seminars

One of the bigger protagonists for canna business is KC Stark of MMJ Business Academy, who has already provided a weekend-long seminar in South Florida.

“I’m trying to bring my Colorado experience to Florida to help others avoid some of the pitfalls we’ve already encountered,” says Stark, who started his business in 2002.

An estimated 10,000 jobs have been created in direct relation to the marijuana industry in Colorado. The state has taken in $10 million in taxes, with an expected $20 million to $40 million for the coming year. Even without Florida fully legalizing marijuana, the state’s larger population base means it could be looking at similar numbers.

“This is crafting the end of prohibition and the beginning of an economic revolution. Marijuana is a cash crop that will have employment up. And it is a product made in America that will have profits reinvested back in America,” Stark says.

Modman Marketing Co. of Los Angeles is offering both direction and management teams for canna-business. 

“Now is the time to get in on this new industry. But like any new business or industry, you need to make sure you have enough funds to survive for at least six months to a year before you see any real returns on your investment,” says Adam Bierman, president of Modman Marketing.

The pitch on running a successful marijuana business is similar to many other businesses, although complying with regulations and guidelines undoubtedly top the list. Maintaining efficient production and low overhead will be key along with branding.

“Your business should reflect the brand you build in every aspect. Whether it is growing marijuana or selling it, it is the same as with any other product – you have to research and know your market,” Bierman says.

While there may be a perception that there will be an influx of stoners wanting to open up shop, the truth may be the exact opposite.

“These are business savvy and experienced entrepreneurs who are attending,” says Charles T. Houghton, whose law firm advises on business, compliance, licensing and regulation in relation to the medical and recreational marijuana industry. He’s observed serious investors attending the MMJ Academy seminars.

It’s still a tough business like any other venture, but there is also an exhilaration that comes with leading the way in a new field. Stark says. “We are looking at the end of prohibition and an amazing time where we return to “Made in America, for America, by Americans.” ?


The bill for Amendment 2


Pros and Cons

What supporters of Amendment 2 say – from

” Many patients and their doctors find marijuana a useful as part of the treatment for AIDS, cancer, glaucoma, multiple sclerosis, dystonia, and other ailments.

” The American Medical Association says physicians and patients should not be subject to criminal sanctions for free exchange of information on treatment alternatives.

” Supporters include: The American College of Physicians, Institute of Medicine, American Public Health Association, American Nurses Association, American Academy of HIV Medicine, Leukemia and Lymphoma Society, Lymphoma Foundation of America, American Medical Student Association, and the state medical societies of New York, Rhode Island, and California. 

What opponents say – from www.dontletfloridagotopot.com:

” Medical marijuana will be recommended way beyond the reasons suggested in the amendment wording.

” Legal problems will ensue, such as crime near dispensaries and more drivers under the influence.

” Opponents include: Florida’s 67 Sheriffs, the American Academy of Ophthalmology, the American Academy of Pediatrics, the American Cancer Society, the American Glaucoma Society, the American Medical Association and the American Psychiatric Association. 



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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.