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Fireman Derek’s Celebrates a Decade of Sweet Success

The bakery has a selection of over 50 pies, cakes, cheesecakes, brownies, bars and cookies, all crafted from scratch.

Before opening the first store in Wynwood, former firefighter Derek Kaplan had already envisioned Fireman Derek’s Bake Shop. Kaplan, who learned baking on his own, initially started by hand-squeezing limes at 15 to make his renowned Key Lime Pie. The venture began as a food truck and later led to the establishment of the original Wynwood shop in 2014. Over the last decade, Fireman Derek’s has evolved into a dessert empire. Kaplan and his skilled team of bakers have crafted over 50 unique pies, cakes, cheesecakes, cookies, brownies, and ice cream, available at their successful storefronts in Wynwood, Coconut Grove, and Fort Lauderdale, with plans for new locations on the horizon.

A decade after opening its first brick-and-mortar store in Wynwood, Fireman Derek’s Bake Shop commemorates the milestone with a striking new mural by artist Carlos Solano. The mural serves as a token of appreciation for the loyal supporters who have contributed to the brand’s success over the years.

“We are so excited to be celebrating 10 years of business here in Wynwood,” Kaplan says. “It’s a tremendous milestone that we will continue to build upon every day. Thank you to all of our customers for believing in our brand and desserts over the years.”

Fireman-Dereks

The bakery is showing its support for the Wynwood arts community by providing prints of the new mural signed by both the artist and Fireman Derek. These exclusive signed mural prints can be purchased for $30 and are exclusively available at the Wynwood location. A portion of the proceeds from the sales will be donated to a local arts organization.

For more information, visit www.firemandereks.com; follow on Instagram: @FDPies.

Photos courtesy of Fireman Derek’s Bake Shop

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.