
Heineken Partners With Miami Dolphins for NFL First
The USAโs leading high-end beer importer will be heavily featured at Hard Rock Stadium
When capacity crowds begin filling Hard Rock Stadium for the upcoming NFL season, theyโll do so with a new selection of beer to enjoy. For the first time in its history, Heineken will partner with an NFL team to serve beer at its stadium and the Miami Dolphins were the first NFL team chosen for the endeavor.
While the Dutch beer maker frequently sponsors sports teams around the world, its extended reach into South Florida now includes Inter Miami CF and the Dolphins.
โWe are incredibly proud to partner with the Miami Dolphins and Hard Rock Stadium as we welcome fans back to experience live entertainment and sporting events again this fall,โ says Jonnie Cahill, chief marketing officer for Heineken USA. โWe have always been fiercely passionate about creating unforgettable fan experiences, and we look forward to bringing that same ambition to our first NFL team partnership.โ
The new venture will allow attendees to enjoy alcohol-free beer, hard seltzer and the companyโs flagship beer at eight different Heineken branded bars throughout the stadium, including at the Heinekenยฎ Hideout, a two-story lounge inside the venue.
โWe are thrilled to work with Heineken on their first NFL partnership,โ says Steve Mullins, vice president of Corporate Partnerships for the Miami Dolphins. โHard Rock Stadium is a global entertainment destination, and we are excited about this opportunity with Heineken to amplify our in-stadium experience and develop engaging content for the upcoming football season.โ
frank papandrea
Posted at 18:19h, 18 Maywelcome to Miami
Ben
Posted at 13:37h, 19 MayIs Heineken now the only beer they’re selling at football games?