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Israeli-Born Fashion Designer Elan Savir Set Out to Prove He Could Make It in Miami

Though barely out of high school, Elan Savir believed he had something to prove to his family and friends: That the native of Israel, who was raised mostly in New York and South Florida, could find success in Miami. And he could do it with a sense of style.

“When I was 18, I started working in clothing stores,” Savir recalls. “At that time [the late 1980s], everyone who I knew that was successful was involved in the fashion industry. To me, success equaled a clothing company. I always had a good eye, and I wanted to make something out of myself. At the time, Miami was a huge fashion hub. There were many factories and fabric mills. Pursuing this industry felt very natural to me.”

Inspired by his future father-in-law—who operated a string of successful boutiques in Hollywood Beach, creating clothing and bathing suits for the business—Savir started by thrifting for used jeans and other fabrics. He would then color, cut and stitch the pieces together into edgy denim creations and 1990s-style club dresses. Once finished, he would pack up the trunk of his car and drive up and down the Florida coast to sell his designs.

As his work evolved, the industry took notice. “Everyone thought I knew what I was doing,” he says. “No one realized that I was actually just starting out.”

It was the beginning of one of the longest-running and most beloved fashion acts in South Florida. In 1991, Savir launched Elan, his namesake company for women’s clothing that, initially, focused exclusively on designing and producing an annual line of resort wear. Three decades later, Elan has transformed into a contemporary, year-round line—not to mention, a family affair.

Savir, along with his wife, Galit, and three daughters (Leah, Sarah, and Senaya), as well as more than 150 employees, all have a hand in creating collections for every season—fall, winter, spring, summer and resort. No matter the time of year, there are consistent and flattering threads of comfort and confidence that run through collections designed for the “adventurous fashionista.”

“About 12 years ago, we started to make the transition into ready-to-wear collections,” he says. “We started with a fall line, which helped to open up a new client base for us. It was natural to expand to spring, summer, and winter, with resort being our fifth component.”

Headquartered in Miami, Elan is one of the last remaining businesses that still designs, cuts and sews under one roof. Outside of South Florida, his products are sold in boutiques worldwide. They’re also featured in Nordstrom and Bloomingdale’s. “We don’t just make clothes and sell them,” he explains. “We want to build our brand and our image because people want to buy a lifestyle—they’re not just buying the actual clothes.”

Though his company has successfully expanded from resort wear—which includes one collection a year—into seasonal ready-to-wear, Savir is still learning to adapt to the fashion industry’s constant evolution. “The business is challenging without actual challenges,” he says. “You have to reinvent yourself every season, year over year. You’re only as good as your last line.”

That’s why he and Galit—who also works as a designer for the company—remain “very hands-on” all these years later. “We are involved in every item and fitting. Everything that comes out in our collections has been through us.”

When the COVID-19 pandemic crippled industries worldwide in early 2020, the couple did what they do best: reinvented Elan once again, this time, in the virtual world.

“We always wanted to launch an e-commerce business, and COVID really sped up that process for us,” he says. “We now have a full website featuring our most recent collections. My daughters are heavily involved with that side of the business, bringing a new energy that we haven’t had before.”

The company also did its part to assist front-line workers during the early days of the pandemic, converting its factory to make masks; Elan donated more than 40,000 masks to Memorial Healthcare System. As the world continues its transition back to a new normal, the Elan team is working diligently on designing a year’s worth of clothing. They’re also gearing up to unveil their most recent spring and summer 2022 collections in August.

“My favorite will always be resort,” he says. “It’s where I started, where I came from, and what we’re most known for.”

By Clarissa Buch Zilberman

Photo by Eduardo Schneider

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.