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LOFTY Announces NFT Art Collective for Buyers 

Credit Re-Collection Series by Carlos Betancourt

With the launch of its NFT art collective, LOFTY Brickell, a 35-story condo tower, will display an NFT collection throughout the building, with unit owners also receiving a unique NFT with the purchase of their residence.

LOFTY’s NFT collection features original artworks by four renowned artists. The first launch will feature renowned Miami-based multi-disciplinary artist Carlos Betancourt. His artworks and installations explore culture, memory and beauty issues, featured at the Metropolitan Museum of Art in New York, the Smithsonian National Portrait Gallery in Washington, D.C., the Perez Art Museum in Miami, and the Museo de Arte Ponce in Puerto Rico. 

“This significant investment in next-generation art aligns with our forward-thinking vision for the future of homeownership,” Harvey Hernandez says, CEO of Newgard Development Group, the developer of LOFTY. “Whether our owners are already NFT collectors or new to the space, this innovative offering we’ve added to LOFTY’s robust slate of amenities and social spaces will create memorable shared experiences for our residents while delivering added value to our buyer’s portfolios.” 

The digital artwork will focus on Miami’s heritage and LOFTY’s riverfront location in the heart of Brickell. Each piece in the exclusive NFT collection will feature the city’s multifaceted evolution as a prominent cultural, economic and tech hub.

“The concept of incorporating NFTs by Miami’s visual artists into LOFTY’s innovative buyer program brings refreshing, invigorating ideas and opportunities into the city’s ever-evolving contemporary art dialogue,” Betancourt says. “The NFT created for LOFTY is inspired by my Re-Collection series, connecting my experiences in Miami and the Caribbean basin. At its core is an animated kaleidoscopic composition, bursting with collaged imagery that moves as in an eternal dance, constantly blending and mixing to the cultural mutations and syncretism of our times.”

LOFTY features studio, one- and two-bedroom units alongside 40,000 square feet of luxurious amenities, including a private marina, waterfront dining, members-only social club, resort pool deck and fitness center, indoor/outdoor cigar lounge, a coworking lounge and meeting rooms. Interiors are designed by NY-based INC, architecture by Arquitectonica and landscaping by Urban Robot Associates.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.