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Magic Carpet Ride

Celebrity Cruises reveals the Edge

By Andrea Richard

When Celebrity Cruises CEO and president Lisa Lutoff-Perlo set out to introduce the company’s newest ship, Celebrity Edge, she wanted to go big. It’s the company’s first new ship class in a decade, and to mark the occasion, Celebrity hosted a compelling event at its PortMiami headquarters.

“I would say the reveal of Celebrity Edge was probably one of the biggest reveals in the industry’s history of introducing new classes of new ships,” she says. Guests flew in on chartered flights from around the world and were escorted by police to Miami International Airport after the event.

Because the ship is under construction, due for its first sailing in December 2018 from Port Everglades, attendees experienced the preview by way of an immersive virtual reality tour. Celebrity also showed full-size mockups of the ship’s staterooms and lounge areas.

There also was a mockup of one of the ship’s signature features, the Magic Carpet. It’s a lounge the size of a tennis court that moves up and down the side of the ship like an elevator. When the ship is in port, the Magic Carpet can lower to water level, providing an intimate connection to the ocean that’s unusual for a cruise ship.

“How darn cool is that thing?” says Lutoff-Perlo. “Where will you ever find that except on Celebrity? My favorite experience on the Magic Carpet is dinner on the edge, where it sits 16 floors above sea level at deck 16 and our culinary team will create these under-the-stars, under-the-moon experiences for our guests.”

Lutoff-Perlo, who previously was interviewed by SFBW as part of its CEO Connect series of stories, has experience with big reveals.

“My first was when we introduced the Solstice class in 2008,” she says. “It was very important to me and my team that we did something very grand to show the industry not just how special this class of ship is, but Celebrity is. We used this opportunity not only introduce Edge to the world, but reintroduce Celebrity to the world.”

The Edge is the industry’s first ship designed entirely using 3-D computer technology. A team of critically acclaimed designers was tapped, including well-known interior designer Nate Berkus and architect Tom Wright. The overall look reflects a seamless and sophisticated aesthetic commonly seen in South Beach venues.

“You can probably count on one hand the class of ships that have transformed the industry. And the Edge class is one of them,” Lutoff-Perlo says.

This class of ship has nearly double the number of suites than the cruise line’s Solstice class. Kelly Hoppen designed the interiors and expanded the staterooms roughly 23 percent in terms of square footage and increased the bathrooms by 10 percent.

A unique feature in the staterooms is the “infinite veranda,” which creates a seamless transition from inside to outside. Instead of having a barrier between the room and the ocean, passengers push a button and the glass door slides into the wall, opening the view. Another innovative touch is that the lighting and temperature can be programmed by the passengers for a desired atmosphere, day or night. King-size beds are included.

Guests who book cabins in the retreat area may use an exclusive pool on the sundeck, and the lounge area has a 24/7 butler service.

The suites come in two categories, Iconic Suites and the Edge Villas. The former spans 2,600 square feet with two bedrooms and two bathrooms. Windows wrap from floor to ceiling, offering panoramic ocean views. And it includes a 700-square-foot veranda.

The two-story Edge Villas feature private plunge pools and direct access to the sundeck. The penthouse suites have hot tubs on the veranda and dual walk-through showers.

“What’s unique about Celebrity Edge is that we have a new venue, which is the rooftop garden,” Lutoff-Perlo says. “It is a place where we will be doing a ‘Taste of Film’ event where we will be doing culinary experiences throughout the film. And you will have the opportunity to take in a dinner and a movie.”

The garden has whimsical details such as butterfly tree-like structures equipped with stages for musicians, which was demonstrated during the reveal. “The rooftop garden is a very special place,” Lutoff-Perlo says. “The whole resort deck is just beautiful, and what Tom Wright did with the architecture that makes it a two-level space—again, we bring in the ocean and the destination in a very meaningful way that is outward-facing and gives our guests a closer connection—really dominated our thinking.”

Four ships in this new fleet are being built, with the possibility of a fifth. Home port will be in Fort Lauderdale. In June, Celebrity will host another event to reveal more of what to anticipate on the Edge.

The company is now booking trips on Celebrity Edge is now open. Visit celebritycruises.com/edge or talk to a travel agent.

The Edge will have what’s called an infinite veranda where the interior flows right into the outside balcony
The Edge will have what’s called an infinite veranda where the interior flows right into the outside balcony
The Edge Villas will feature private plunge pools
The Edge Villas will feature private plunge pools
The Magic Carpet will scale up and down the side of the ship like an elevator
The Magic Carpet will scale up and down the side of the ship like an elevator
The Magic Carpet will scale up and down the side of the ship like an elevator
The Magic Carpet will scale up and down the side of the ship like an elevator
The rooftop garden on the Edge will have a resident horticulurist to tend to it daily
The rooftop garden on the Edge will have a resident horticulurist to tend to it daily
Lisa Lutoff-Perlo
Lisa Lutoff-Perlo

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.