PR Firm Creates New Division and Microsite to Handle Burgeoning Market 

As psychedelics become more accepted as viable forms of medical treatment for certain conditions, one PR firm in the tri-county area aims to represent clients in the industry by establishing its new NeuroWellness practice with a microsite. Fort Lauderdale-based Durée & Company, a public relations, marketing and special events company, is expanding its services with a psychedelics-specific site Psychedelicpr.com dedicated to the growing psychedelics marketplace.

“We understand how to navigate the growing NeuroWellness category and proactively bring opportunities to our clients,” says Durée Ross (pictured), the president and founder of the firm. “With proven relationships with thought leaders, we’re an established presence in this rapidly expanding community.”

Regulations and guidelines from the FDA and DEA and recent scientific data and studies indicating the substance’s use in treating major depressive disorder, severe anxiety and substance abuse have led to more medical acceptance and a growing trade.

Also known as hallucinogens, psychedelics like Psilocybin, LSD, and Ketamine consist of psychoactive substances capable of generating changes in perception, mood and cognitive processes. The industry’s value could reach nearly $7 billion by 2027, according to data from Data Bridge, a market research firm. Durée & Company also created a cannabis-focused website CannabisMarketingpr.com to capitalize on another medicinal industry emerging as proven alternatives in treating medical conditions.

“The psychedelics industry, as it continues to evolve, has its own unique set of opportunities,” Ross says. “Our team understands the need for education and anticipatory thinking, and our philosophy is always to be proactive and help guide our clients.”

You May Also Like
New Study Ranks Florida as the 6th Best State for Entrepreneurs in 2025

Entrepreneurs are launching in states with lower costs – a trend that is expected to continue.

Read More
Florida ranks high for entrepreneurs with strong job creation and educated worker mobility.
The Art of a Champion

Champion Specialty Service’s low-key corporate headquarters is a good example of the cliché of “don’t judge a book by its cover.” Drive by it as you are about to cross

Read More
Champion Specialty Service
Arts Mean Business

The CEO of the Broward Center for the Performing Arts is just getting started.

Read More
Angelo Elia’s Successful Blueprint: Giving Back

Generosity is at the forefront of the chef’s enterprises.

Read More
Chef Angelo Elia
Other Posts
Boys & Girls Clubs of Miami-Dade to Host 58th Annual Golf Classic

Honoring the legacy of Charles “Bebe” Rebozo, the March 10 event will raise funds for Boys & Girls Clubs of Miami-Dade’s youth development programs.

Read More
CityPlace Doral Debuts Three New Retailers 

CityPlace Doral welcomes Escapology, OAKBERRY and Petricor.

Read More
Escapology, OAKBERRY, and Petricor have recently opened at CityPlace Doral.
Private Equity Firms Unite for Habitat for Humanity, Raising $331K for Affordable Housing

South Florida private equity firms team up for Habitat for Humanity of Greater Palm Beach County’s second annual Private Equity Community Build.

Read More
South Florida private equity leaders help Habitat for Humanity homeowners open the door to a brighter future.
$400,000 Raised in Support of Handy’s Mental Health and Youth Development Programs

The 3rd annual Moonrise event was presented by the Moss Foundation at Bonnet House Museum & Gardens in Fort Lauderdale on Saturday, February 1st.

Read More
Guests danced the night away at the Moonrise event while supporting Handy's programs.