PR Firm Creates New Division and Microsite to Handle Burgeoning Market 

As psychedelics become more accepted as viable forms of medical treatment for certain conditions, one PR firm in the tri-county area aims to represent clients in the industry by establishing its new NeuroWellness practice with a microsite. Fort Lauderdale-based Durée & Company, a public relations, marketing and special events company, is expanding its services with a psychedelics-specific site Psychedelicpr.com dedicated to the growing psychedelics marketplace.

“We understand how to navigate the growing NeuroWellness category and proactively bring opportunities to our clients,” says Durée Ross (pictured), the president and founder of the firm. “With proven relationships with thought leaders, we’re an established presence in this rapidly expanding community.”

Regulations and guidelines from the FDA and DEA and recent scientific data and studies indicating the substance’s use in treating major depressive disorder, severe anxiety and substance abuse have led to more medical acceptance and a growing trade.

Also known as hallucinogens, psychedelics like Psilocybin, LSD, and Ketamine consist of psychoactive substances capable of generating changes in perception, mood and cognitive processes. The industry’s value could reach nearly $7 billion by 2027, according to data from Data Bridge, a market research firm. Durée & Company also created a cannabis-focused website CannabisMarketingpr.com to capitalize on another medicinal industry emerging as proven alternatives in treating medical conditions.

“The psychedelics industry, as it continues to evolve, has its own unique set of opportunities,” Ross says. “Our team understands the need for education and anticipatory thinking, and our philosophy is always to be proactive and help guide our clients.”

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.