Blake Warman’s Entrepreneurial Ambitions Drive The Blakery’s Ongoing Expansion

The business was born out of a University of Miami dorm.

Blake Warman, the Miami-based “cookie king” behind The Blakery brand of whimsical cookies made popular on Instagram and at Miami’s Time Out Market, will be a contestant on this season of Gordon Ramsay’s “Food Stars,” which premiered last month on Fox.

“Food Stars” follows Gordon Ramsay and Lisa Vanderpump as they search for the next great food and beverage industry entrepreneur. Contestants are put through a series of challenges to showcase their skills. Each week one contestant is eliminated. Season one of the U.S. edition of the show, which aired last summer, averaged 3.3 million multiplatform viewers and was the summer’s No. 1 show among adults aged 18 to 49, according to Fox. In Feb. 2023, Warman flew to London to audition and ultimately participate in the competition, which was filmed in the U.K.

The Blakery

The show could be huge publicity for Warman, who started The Blakery in his dorm room at the University of Miami in 2019 after his unique cookies, which are stuffed with other baked sweets and hand-decorated with fun toppings, went viral on Instagram. His quick growth in popularity earned him a coveted spot at the Time Out Market in Miami Beach until it closed in 2023. Since then, The Blakery has specialized in online sales and nationwide delivery.

In May, the brand underwent a rebranding launch, introducing sleek new black packaging with the tagline “Maison de Cookie” and a new series of 12 more mature (but still personality-packed) flavors. Take, for example, the “Haute Dough-Ture,” a triple chocolate chip cookie stuffed with chocolate chip cookie dough; the “Cookie Ménage,” a ménage à trois of triple chocolate, Oreo and Biscoff cookies; or the “Cinner’s Prayer,” a cinnamon cookie filled with cinnamon toast crunch cereal, baked around a mini cinnamon roll.

“My hope is that as The Blakery evolves, we never lose sight of our core values — fun, creativity and community,” said Warman. “I want to continue pushing the limits of what’s possible in the world of baking, while staying true to the traditions and flavors that make us who we are.”

You can follow Warman by tuning in to watch “Food Stars” on Fox on Wednesday nights at 9 p.m., following The Blakery on Instagram @TheBlakery, or visiting theblakery.co.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.