Re-COVID: A New Way to Look at Business & Life

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2020: 29 days in February, seemingly 300 days of March, and an endless April. Then a rocky roll toward normalcy in May, then an unknown June and beyond.  We face such incredible unknowns in health, wealth, business, and the way we live.

We are likely trying to predict, to analyze the data, and to hope it all ends sooner rather than later. Or we might be ignoring and making do in our own version of the COVID-19 experience, until “they” tell us what we can or cannot do.

It’s never been like this before: We’ve had pandemics. We’ve had recessions—and the Great Depression. We’ve fought off natural disasters as well as wars with enemies of many types. We’ve been using social media for years—with all the platforms bringing more, faster and more graphic information at insane speeds.

But never before have we had the perfect storm of all of this at once. Still, we have a job to do. To live our lives, protect and provide for our families, and to run—or work at—our businesses as best we can. It is a time for “re.” COVID-19 is giving us the opportunity to re-everything:

• Re-alize that nothing is forever, and that we cannot control it all. Can we truly control anything? Just ourselves.

• Re-evaluate what is truly valuable to us. How many of us have appreciated that we can have more meals as a family, run around a lot less, spend much less money and still feel lucky and blessed?

• Re-connect with distant friends and family. Counterintuitively, isolate at home has actually caused many people to connect through Zoom or Skype with people that we just have not had the time to do so before. I’ve talked to and shared funny memes and videos with friends that I rarely spoke with.

• Re-store: Threre is downtime for some of us to restore our homes, our bodies, our relationships at home, and more.

• Re-think: Whatever we want to believe, our businesses and our lives will not simply go back to normal. We need to rethink how we do our jobs, how we run our businesses, how we market and sell our products.

• Re-vive: We can inject new life into our businesses. When change happens, opportunities rise. Telemedicine, e-commerce, delivery logistics, new levels of cleaning services, distance learning, virtual meetings, these are just a few of the opportunities.

• Re-purpose: What is the new purpose for your business, or as Simon Sinek says, your “why?” It may be the same as before, and that is powerful.

• Re-commit. And if it is new, and it gives you and your team meaning in our new world—then it will re-energize you and your team and your business.

How will you “re?”

Stephen Garber is director of Third Level Ltd. Contact him at 561.752.5505 or sgarber@thirdlevel.com.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.