South Florida’s Big Lifesaver

The disappearance of Malaysia Airlines Flight 370 shows how difficult searches can be, but making them easier is a daily job at one of the oldest manufacturers in South Florida.

ACR Electronic’s website has a long list of testimonials from boaters, hikers, sportsmen and pilots who’ve experienced emergencies only to be rescued as the result of their emergency locater beacons. The company’s products, including Artex, have saved thousands of lives over more than five decades. “Nobody buys our product hoping to use it. But everyone who buys our products know when they push the button it will work,” says President and GM Gerry Angeli.

ACR’s 55,000-square-foot plant in Hollywood even makes emergency locater transmitters (ELTs) for Boeing 777 jets – but Honeywell Aviation made the ones on Flight 370. ELTs are designed to sense the impact of a crash and send a signal to a satellite with the jet’s location. An ELT signal would have made it much simpler to find the missing flight. Why a signal didn’t go off was one of the biggest mysteries after the jet disappeared. Honeywell’s ELTs were in the news last year after an Ethiopian Airlines Boeing 787 Dreamliner caught fire at London’s Heathrow Airport. The Federal Aviation Administration ordered that the devices be inspected after a preliminary investigation raised concerns the fire might have been caused by the ELT’s wiring or lithium batteries.

Angeli declined to talk about Flight 370, but says his company’s Artex ELTs can be activated manually through a cockpit switch and also are activated when a crash is sensed.The devices, which are usually installed in tail sections, are designed to resist impact and communicate with the Cospas/Sarsat satellite system every 51 seconds when activated. The same satellite system is also used for emergency beacons carried by boaters and those on land. Signals are relayed to a ground station and ultimately to a rescue station, such as the U.S. Coast Guard. Artex, which is the aviation brand for ACR, also makes an interface that takes data from Boeing’s computerized flight system on an ongoing basis and relays it to the ELTs so they can signal a jet’s coordinates if there is a crash. ACR is also a consumer brand with hand-held personal locater devices, about the size of a cell phone, that are used by fishermen, pilots and back country sportsmen.

Retailers include Boat Owners Warehouse and Bass Pro Shops. Some of the ACR marine devices float to the surface when they go under water and also have strobe lights to make it easier to find people in the water. Among other products, the company makes about 80 percent of the emergency announcement megaphones found on commercial jets and the water-activated blue strobe lights found on many life vests.

“Nobody buys our product hoping to use it. But everyone who buys our products know when they push the button it will work.”

ACR Electronics timeline

The South Florida company has a history of innovations that help save lives.

1956: ACR makes the first electronic flash units for cameras, a technology that was later used for rescue strobes.

1970: An ACR flashlight is used by Apollo 13’s astronauts as the sole source of powered light after an explosion. 

1971: The astronauts write a thank you letter to ACR. Artex, not associated with ACR, is founded as an avionics distributor. 

1972: ACR moves to Fort Lauderdale. Owner and CEO David Rush subsequently serves as chairman of the Florida High Technology & Industry Council.

1980: Artex gets Federal Aviation Administration approval to build battery packs for emergency locater transmitters.

1990: Rush sells ACR to North American Fund II, led by Fort Lauderdale venture capitalist Charles L. Palmer. Artex starts making its own ELTs.

1999: Artex is purchased by Cobham plc, a British company. 

2003: ACR is the first manufacturer to have a personal locater beacon approved by the Federal Communications Commission. Artex introduces a breakthrough ELT that cuts search areas from 20 kilometers to 100 meters.

2010: Artex moves from Aurora, Ore., to Prescott, Ariz.

2012: Cobham packages ACR and Artex together and sells them to J.F. Lehman & Co., a private equity company in New York, for $73 million. Out of Artex’s 20 employees, 14 subsequently move to Hollywood.

2013: Jordan Co., a private equity company in New York buys ACR and Drew Marine. The merger helps broaden Drew Marine’s products for the maritime and offshore industries. ?







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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.