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Super Bowl, Scissorhands and Chalamet

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]In arguably the best-crafted Super Bowl Sunday TV commercial—an Edward Scissorhands mini-sequel—Timothée Chalamet appears as Edward’s now teenage son Edgar, and Winona Ryder makes a return appearance, this time as Edgar’s mom.

Edward Scissorhands was a movie I adored growing up and the opportunity to step into that world was a dream come true,” the actor told Vogue.

But in the ad, life is as challenging for Edgar as it was for his dad in Tim Burton’s cult 1990 film: He can quickly execute towering but unwelcome creations at his salad bar job, and when his high school friends throw him a football, Edgar unintentionally punctures it. But when Ryder presents Chalamet with a new Cadillac Lyriq and he’s introduced to the world of Super Cruise, the SUV’s hands-free driving assist technology, life is suddenly good.

One local dealership is ecstatic about the plug: “After seeing Cadillac’s Scissorhands ad and catching a glimpse of what the next generation of Cadillac has in store, our excitement as we look forward to the luxury brand’s future is hard to contain,” says Maleia Satterlee of Ed Morse Automotive Group in Delray Beach. “Lyriq, the hands-free electric SUV, demonstrates Cadillac’s ability to remain groundbreaking when it comes to the latest in automotive technology. It’s one thing to imagine a hands-free electric concept vehicle, but Cadillac shocked the world by actually manufacturing such an innovative piece of machinery. Let’s just say we can’t wait to get behind the wheel of this one.”

Check out the full ad below.[/vc_column_text][vc_empty_space][vc_video link=”https://youtu.be/0KAlqthD6Gc” src=”“https://www.youtube.com/embed/0KAlqthD6Gc“” width=”“560“” height=”“315“” frameborder=”“0“”][/vc_column][/vc_row]

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.