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Text 3Cinteractive for Customer Engagement

Boca Raton-based 3Cinteractive gained global recognition in 2013 when it was named the most promising company in America by Forbes magazine. Since then, the company continues to grow and to leverage the pervasive mobility trends that the Forbes” judges recognized.

3C focuses on marketing that helps large brands such as Best Buy, Walgreens, Disney, Intercontinental Hotels Group and others engage their customers via mobile phones. Retailers are hungry for increasing visibility and conversions to sales, yet traditional email has lost effectiveness and consumers are resisting promotion overload.

SMS continues to be an effective means to prompt a customer response across iPhones, Androids and other smartphones. However, new regulations have made this risky business if the rules are not followed. The Telephone Consumer Protection Act (TCPA) limits what a business can send consumers as SMS/texts and imposes stiff penalties for violators. 3C excels at navigating this complex world of increasing engagement while staying within required regulations.

“The key thing in order for brands to maintain relevancy with their customer is pretty simple: Create intimacy while respecting privacy,” says 3C CEO John Duffy. 

Gaining consumer’s permission is both a legal requirement and effective threshold for engagement. Once permission and intimacy is achieved, the results can be significant. 3C’s major customers see millions of dollars in new revenue based on increased engagement. 

This magic happens inside one of South Florida’s best places to work, according to the Sun Sentinel and South Florida Business Journal. A look around the 3C offices reveals a cool vibe that’s a cross between a Hard Rock Cafe and a SoHo loft. With the world going mobile, 3C looks to be well-positioned to live up to its promising outlook. ?

Chris Fleck is on the board of the South Florida Technology Alliance and vice president of emerging solutions for Citrix Systems (NASDAQ: CTXS), a Fort Lauderdale company that provides secure remote access to data and applications.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.