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Industry Superstars

Visit Lauderdale Earns Six Flagler Awards

Since 2000, the Flagler Awards have been honoring the individuals and organizations that contribute to maintaining and improving Florida’s reputation as one of the most popular travel destinations in the world.

| SFBW Staff

Visit Lauderdale was recently recognized for its outstanding marketing strategies and campaigns with six Flagler Awards at the Florida Governor’s Conference on Tourism at the Rosen Shingle Creek in Orlando. The selection committees choose leaders from across Florida’s tourism industry to receive these awards annually, with the awards open to all individuals, private businesses, and nonprofit organizations that promote tourism to or within Florida.

A panel of 13 judges evaluated each entry independently to assess its creativity, innovation, production quality and effectiveness. The judges’ cumulative scores determined the winners in each category. The top three entries in each category received awards, with the Bronze Award going to the third-highest-scoring entry, the Silver Award to the second-highest-scoring entry, and the coveted Henry Award to the highest-scoring entry in each category.

Visit Lauderdale received two Henry Awards, three Silver Awards, and a Bronze Award in the following categories:

  • Mixed Media Campaign Henry: Visit Lauderdale for “Welcome”
  • Print Advertising Silver: Visit Lauderdale for “Welcome”
  • Resource/Promotional Material-Trade Silver: Visit Lauderdale for the “Everyone Under the Sun” Trade Show Display Social Media
  • Marketing Silver: Visit Lauderdale for “Visit Lauderdale’s Old Florida Book Shop”
  • Special Event Bronze: Visit Lauderdale for “The Next Wave of Greatness” Television Advertising Henry: Visit Lauderdale for “Welcome”

“We are humbled to receive such meaningful accolades from our industry peers and gratified that our creative campaigns truly reflect who we are and shows how special Greater Fort Lauderdale is in every

bold, beautiful and surprising way,” Stacy Ritter says, president and CEO of Visit Lauderdale. “Our diversity is our strength, and we continue to proudly and loudly tell this story to the world.”

For additional information on this year’s Governor’s Conference on Tourism and the Flagler Awards, visit Flaglerawards.secure-platform.com/a

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.