Yupix and Lofty Brickell Team Up to Provide Next-Level Meta-Reality Tours

Potential buyers can now get a taste of what it’s like to live in a luxurious waterfront condo that will be located in Miami’s bustling Financial District.

Newgard Development Group remains committed to finding new ways to improve the preconstruction experience for luxury residential properties. Its latest venture involves teaming up with Yupix, an immersive technology platform, to provide meta-reality tours of its Lofty Brickell development.

Lofty is a 44-story condominium high-rise located on the Miami River in the financial district of Miami. It is the crown jewel of Newgard’s flexible ownership concept and has already become one of the most sought-after buildings in the Miami condo market. Through the partnership, a Cervera Real Estate representative, the exclusive sales and marketing partner for Lofty, will be present at YUPIX’s Wynwood facility to assist real estate agents and potential buyers as they navigate the multisensory experience.

“The term gamechanger is overused, but YUPIX is truly changing the game when it comes to preconstruction sales,” Cervera Real Estate Managing Partner Alicia Cervera Lamadrid says. “Buyers are increasingly more discerning when considering where to purchase in Miami. Having the ability to take someone inside a luxury building long before its completion is a major competitive advantage for a project like LOFTY.”

With Yupix’s innovative technology, participants can experience the sensation of strolling through Lofty’s extravagant penthouses and indulgent amenity spaces, all while enjoying breathtaking views from various angles.

“We always strive to push boundaries and redefine what is possible through our developments,” Newgard Development Group CEO Harvey Hernandez says. “Partnering with YUPIX accomplishes that and showcases LOFTY in a new and innovative way. The LOFTY team cannot wait to welcome our buyers to the LOFTY metaverse.”

To schedule a meta-reality tour of Lofty, call (786) 461-9221 or email info@LOFTYBrickell.com

Arquitectonica designed Lofty, which houses 362 units consisting of studio, one- and two-bedroom apartments. The building also boasts a range of amenities, thoughtfully curated over 40,000 square feet, including a private marina, members-only social club, resort-style pool deck, fitness center, indoor/outdoor cigar lounge, a co-working lounge and meeting rooms. Its Penthouse Collection offers spacious two, three and three-bedroom plus den residences curated and will be furnished by revered design firm Artefacto. Penthouse prices range from $1.95 million to over $3.5 million. 

Lofty Brickell is located at 99 SW Seventh St., Miami. For more information and updates, visit .LoftyBrickell.com.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.