Apogee Awards Honorees: Anita Byer

Meet Anita Byer of Setnor Byer Insurance & Risk, an honoree in the Insurance category at the 2020 Apogee Awards

Anita Byer is President of Setnor Byer Insurance & Risk, a leading Independent Insurance Agency that provides cutting-edge risk management and insurance solutions. Anita speaks and writes on a broad range of operational and strategic business risks, and is regularly recognized and honored for her charitable endeavors and service on business and community boards.


Fun fact: I am an avid country music listener and fan.

What is your favorite South Florida dining destination? During COVID, any place with patio seating.

What do you like to do on weekends? Hike, garden, workout and dine out (on an outdoor patio, of course).

How do you unwind from a long day at work? I look forward to a glass of wine and dinner with my husband.

What is your favorite quote? Watch your thoughts, they become your words; watch your words, they become your actions; watch your actions, they become your habits; watch your habits, they become your character; watch your character, it becomes your destiny.

From whom, or what, do you draw inspiration? I draw my inspiration from the many tireless advocates who serve the charitable non-profit sector. These individuals lead a life of purpose and are committed to delivering hope and support to the disadvantaged. As an individual who has experienced successes at home and in my career, I’ve discovered that I, too, can have immeasurable gratification through acts of kindness, and I have woven this philosophy into every part of my life.

What has been the biggest accomplishment of your career? I have had many, many small accomplishments during my career, and all have culminated into today’s current successes. I can’t recall a single great accomplishment, but rather have had a slow and steady stream of minor accomplishments that have permitted me to build a strong and stable foundation for future challenges and achievements.

What has been the most challenging moment in your career and how did you overcome it? The most challenging moment in my career was during the 2007 recession. Fearful of financial outcomes and what that would mean to my future and the future of our entire team, we doubled-down and developed strict reporting protocols, workflow improvement processes, business development initiatives and alternative revenue sources. Through this intense effort and the support of a great group of people at Setnor Byer, we came through the storm of the recession with all of our team, and an even stronger company with renewed vigor.

What advice would you give an up and coming professional? Never stop learning, never stop helping, never stop yearning, never sacrifice your values, know what you don’t know, know your strengths, know your limits, BE KIND.

SFBW Staff
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