Brightline to become Virgin Trains

High-speed passenger service Brightline announced it would rebrand as Virgin Trains USA under a strategic partnership and trademark licensing agreement with the Virgin Group, one of the world’s most recognizable brands in travel and hospitality. Virgin Trains USA will have an initial public stock offering. The novel, high-speed passenger service also was named Floridian of the Year by Florida Trend.

Andrea Richard
arichard@sfbwmag.com
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