Briefcase South Florida


Broward Jobs: By the Numbers

Statistics released by the Greater Fort Lauderdale Alliance indicated that Broward County added 25,500 jobs from April to May. The category that added the most jobs was construction (9,000), followed by financial activities (4,200), professional/business services (4,200), manufacturing (3,000), and transportation/trade/utilities (2,700).
All industries, of course, lost jobs over the year as the effects of COVID-19 continue to be felt. Leisure and hospitality took the hardest hit in May, with a job decrease of 46 percent, representing 45,500 less jobs. The job report indicated a 16 percent unemployment rate in Broward. The May unemployment rate in Palm Beach County was 14.1 percent; in Miami-Dade County, it was 11.3 percent.


The Safe & Clean Pledge

In support of Broward County’s hospitality industry and business community, Visit Lauderdale launched the Safe & Clean pledge in collaboration with the Greater Fort Lauderdale Alliance, the Florida Restaurant & Lodging Association and the Greater Fort Lauderdale Chamber of Commerce. Stacy Ritter, president and CEO of Greater Fort Lauderdale Convention & Visitors Bureau, explains:
“With this pledge, every tourism-related business in Broward County can let guests see that you have adopted Safe & Clean protocols. Together we can instill confidence among residents and travelers and most importantly, help stop the spread of COVID-19 so we can continue to welcome visitors.
“As part of the pledge, we have joined the Greater Fort Lauderdale Alliance in supporting the newly launched Supporter of Broward campaign, which has a strong focus on encouraging everyone to be safe while supporting local businesses. You’ll be seeing variations of the campaign throughout the area with signage including, ‘Wear a Mask Like an SOB,’ ‘I’m an SOB,’ ‘Shop Like an SOB,’ ‘Eat Like an SOB’ and more.”
SOBs pledge to:
• Follow CDC cleaning protocols.
• Wear masks.
• Provide hand sanitizer.
• Practice social distancing.
• Train staff how to be safe and clean.
• Work toward contactless payment.


A Plan for Emerald Hills

Renowned developer Ari Pearl and Mickey Taillard are proposing to revamp the golf course and clubhouse facilities at Hollywood’s legendary The Club at Emerald Hills. In addition, the two Emerald Hills residents are proposing to construct new residences spread out within five parcels on the 167-acre golf course. The suggested plan, which would build on less than 10 percent of the existing golf course, features a redesign of that 18-hole layout by Nicklaus Design, the firm founded by Jack Nicklaus; a state-of-the-art clubhouse; and residential offerings that include 416 luxury rental units, 30 townhomes and 40 golf villas. Award-winning architect Kobi Karp has been retained for the project.
“This redevelopment will play a major role in making The Club at Emerald Hills once again a focal point of the South Florida community,” Pearl said. “It will improve the standard of living in The Club at Emerald Hills’ immediate and surrounding areas, as well as increase property values and help preserve the course for future generations to enjoy.”


Alina Generates Buzz in Boca

Construction at Alina Residences Boca Raton, which topped off earlier this year, has reached 70 percent completion. Though the 121 residences aren’t slated for delivery until the first quarter of 2021, interest in the nine-story project—developed by El-Ad National Properties and being brought to life by Moss Construction—continues to build. During a recent 45-day window, sales exceeded $12 million.
Uniquely set amid 9 acres of lush green spaces in the heart of an emerging downtown scene, Alina promises a residential experience unlike anything ever before seen in Boca. Its thoughtfully conceived collection of private residences, villas and penthouses—all overlooking the golf course at venerable Boca Raton Resort & Club—feature open-concept floor plans with artful design details, gourmet Scavolini kitchens and cutting-edge technology.
Residents also have access to some 32,000 square feet of exclusive outdoor spaces, including a rooftop pool deck, reflection gardens, shaded pathways, and a dog park. Amenities include a state-of-the-art fitness center, a club room for hosting private events, and an in-house spa.
“Alina holds true to its vision of well-designed luxury residences complemented with wellness-centered amenities and plentiful green space,” said Noam Ziv, executive director of development at El-Ad National Properties. “The success of the development reflects a high-quality product and a growing interest in spacious luxury condominiums, perfectly positioned in … Boca Raton.”

Kevin Kaminski
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