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South Florida Business & Wealth

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Are You Winning the Battle?
 |  SFBW Staff

How often can you honestly say that your sales managers apply this rule to their salespeople? What systems do your salespeople have in place to ensure victory, even before they

Industrial boom shows no signs of slowing
 |  SFBW Staff

The sheer mass of all the big box industrial buildings that have raced out of the ground in the last two years in South Florida could hold the entire populous

Sales People Taking Shortcuts?
 |  SFBW Staff

Logan, a software sales rep, had been having a rough day. He’d been bombarded with questions from several customers and gotten behind on work he needed to finish before the

Solid foundation
 |  SFBW Staff

South Florida’s hottest office towers are attracting suitors faster than debutantes at a country club.  CityPlace Tower, Courvoisier Centre, 350 and 450 East Las Olas Boulevard, and Douglas Entrance are

Crucial Steps
 |  SFBW Staff

Last month’s column talked about the first two steps in hiring a sales person: Identifying what an ideal candidate looks like for your organization and searching for the candidate. This

Retail rebound
 |  SFBW Staff

 You don’t have to look much further than the local street corner to realize retail is back in South Florida.  New retail developments have begun to spring up like lilacs

Don’t skip a step
 |  SFBW Staff

I’m often surprised about how inconsistent businesses are when it comes to hiring sales people. They may not have an organized procedure and many entrepreneurs rely on gut instinct.  In

The payoff for hard work
 |  SFBW Staff

If there’s a theme for this issue, it’s sacrifice and persistence. It starts with our cover story on Jordan Zimmerman of Zimmerman Advertising. He sacrificed by living on his parents”

Tech Scene Can Thrive
 |  SFBW Staff

One of the missions of SFBW is to highlight new and emerging companies in the technology field. While I love real estate, tourism and retail, our region has long needed

Hitting the Peak
 |  SFBW Staff

If you missed the Apogee Awards, you missed one of the region’s top networking events. SFBW attracted a who’s who of C-level leaders to our Nov. 6 program at the

Expect a great 2015
 |  SFBW Staff

I guess this is where someone with 30 years of business journalism and an economic minor should be ready to pick apart what’s ahead with the economy. Sorry, doubters. Like

Cracks in Cuba policy
 |  SFBW Staff

President Barack Obama has cleared the way for U.S. businesses to do more business in Cuba, which prompted this cover’s illustration about whether the U.S. trade embargo is springing some

Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.