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The payoff for hard work

If there’s a theme for this issue, it’s sacrifice and persistence.

It starts with our cover story on Jordan Zimmerman of Zimmerman Advertising. He sacrificed by living on his parents” couch for years and continuing to reinvest in his business, which now bills $3 billion a year for its clients. He’s religious about goal setting, metrics and results. 

When we first discussed the story, he started talking about his new book, “Leading Fearlessly.” Zimmerman’s hope was that some readers would be not only personally inspired by his experience and insight, but want to share it with their children.

Having read his book, I think that’s a terrific idea. (Read our interview first, though.)

Abe Debabneh is another inspirational leader. He has 11 cigar stores under the Smoke Inn brand and has gone on to help create a cigar brand and a cigar company.

He has my favorite quote this issue: “Every little detail adds up. It’s very easy to look at the big things. Business people overlook the small things, but customers notice the small things.” 

Perla Lichi has gained renown as an interior designer in South Florida, but our story shows how she has grown her business in Dubai as well. My favorite part of the story is how she stayed there when the global economy sputtered and other designers went back to where they came from. Now that’s persistence.

A secondary theme this issue is the amazing amount of world-class architecture and interior design going on in our region. Thanks to these efforts, we are able to present what I think is a visually stunning issue.

On a personal note, the SFBW team would like to thank everyone that gave such positive feedback for our first issue. We have put in a lot of hard work and your support is extremely gratifying.

An extra special thanks to members of our editorial advisory board, who are listed to the left. They have stepped forward to play a vital role in supporting the launch of SFBW.

As always, I welcome your feedback. Please email me at kgale@sfbwmag.com or call me at 954.377.9566. ?

       Kevin Gale

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.