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Finding Transportation Solutions for South Florida’s Future: Brightline Update

This is the third in a series of articles summarizing key takeaways from the Southeast Florida Transportation Summit, presented by the City of Fort Lauderdale, hosted by the Greater Fort Lauderdale Chamber of Commerce. Read the first article here and the second article here.

 

Though South Florida is connected by rail, most people still use their cars to travel to the tri-county area’s urban cores. Brightline is working to change that. With its vision for connecting major cities in the state, the company is pressing on toward a unique transportation future, signified by its agreements with local government and private entities.

And though the pandemic has halted rides, Brightline Trains president Patrick Goddard is looking toward the future, reporting that expansion of Florida rail lines is ongoing the Southeast Florida Transportation Summit from the Greater Fort Lauderdale Chamber of Commerce, held last week.

Here are a few takeaways from his presentation.

 

Brightline update. Goddard expressed excitement to hear local leaders talk about creating a transportation ecosystem that works as leaders working separately can lead to a “disconnected” transportation system that people don’t want to use. [Note: For more on local leaders’ take on South Florida’s transportation ecosystem, see part two of this series.]

As far as Brightline’s role in this ecosystem, the company’s focus on guest services complements the company’s mission to connect densely populated cities. The system already connects Miami, Fort Lauderdale and West Palm Beach. Though it is closed because of the pandemic, Goddard is optimistic for the future, as he believes Florida is a “Teflon state” that rebounds quickly.

“Not only is there more commerce and more people coming back to offices in Florida, but there is a significant migration from the northeast and places like Chicago to Florida,” Goddard says. “So we think that the long-term outlook for transportation is extremely positive.”

In the meantime, the company’s route between West Palm Beach and Orlando is around 45% complete and is expected to be delivered toward the end of 2022. It recently announced an expansion from the Orlando airport to Disney Springs. Stations are being built at PortMiami, Boca Raton and Aventura, and the company is researching sites for station locations in Tampa. All this is part of the company’s phase 2 project, representing an investment of $2.7 billion.

Goddard also emphasized that the company wants to work with the public and private sectors to alleviate some of the state’s transportation problems and create a network of transportation systems. 

It seems local leaders are happy to cooperate. The Miami-Dade County commission unanimously approved an access agreement with Brightline, which will bring a new commuter rail system on the Brightline/Florida East Coast Railway. With this agreement, the area is one step closer to having a regional service that covers the tri-county area and maturing the transit community.

Of course, logistics and infrastructure planning under this agreement are still underway, which is “exciting” for Goddard. He nows looks forward to is using technology to improve the experience for locals.

“If we can use technology to enable easy movement from system to system—easy route planning, ticket purchases, ticketing systems. The logistics is one part and the infrastructure—that’s like the hard and expensive part,” Goddard says. “If we can get that right and we can overlay a phenomenal technology component on top of that that connects all of the systems—that optimizes route planning for people and that helps people to work out the actual ticket acquisition and all these different modalities—I think that’s how we win.”

 

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.