Get fit and help Jackson Health

Exercise technology company Fitlight is donating a portion of proceeds from its Fitlight Trainer Neurocognitive sale to the Jackson Health Foundation through Father’s Day on June 21.

The sale offers customers a discount on the Fitlight Trainer package that includes new software designed for the neurocognitive market with specific drills for attention, memory, vision and more. Fitlight has office in Miami and Aurora, Ontario.

Fitlight also has launched the “Lobe Lovers” campaign to support healthcare workers during COVID-19. Fitlight is donating creative headbands to staff at Jackson Health System and health care facilities in Canada to help alleviate the pain many of the healthcare workers fighting COVID-19 are experiencing behind their ears from wearing protective masks all day. The headband design includes two buttons on the side of the headband allowing healthcare staff to attach their mask straps directly to the buttons instead of their ears.

The Fitlight system uses wireless, multi-colored LED powered lights as targets for the user to deactivate as part of a reaction training routine. The lights are controlled by a tablet and can be mounted to walls, poles, and other training equipment. Or, they can be strategically placed on the ground for specific training routines.

“At Fitlight, we work with aspired and elite athletes, military and police, and even more so with healthcare professionals,” said Rob Bouw, director of sales for Fitlight. “COVID-19 has impacted the entire world and as a company, we wanted to find a way to support our local health care heroes during this time, in both Canada and the U.S. We are proud to be able to give back to our local community in Miami by supporting the Jackson Health Foundation.”

“During this time, the Jackson Health Foundation would like to thank you for your donations. With your help, the Jackson Health System will continue to battle this pandemic, serve our community and lead the way towards our new normal. We appreciate your help in making miracles happen,” said Flavia Lilzo, Executive Vice President, Chief Development Officer at Jackson Health Foundation, the nonprofit fundraising arm of Jackson Health System.


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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.