Slideshow: A spectacular 43-story view in Miami

It’s approaching cocktail hour on Friday afternoon in Miami, but I feel like I’m living an episode of Don Wildman’s “Off Limits” Cable TV show.

I’m climbing inside the construction elevator at Icon Bay, which soars 43 stories above Biscayne Bay, which is sparkling in the late afternoon sun on a postcard perfect day.

Leading our tour group is Carlos Rosso, who is president of the condominium division of Related Group. Along with me is my friend Jim Fried, managing partner of Aztec Group, SFBW columnist and host of the Fried on Business show on Thursdays at 5 p.m. on 880 AM.

Fried recently had Rosso on his radio show and Related Chairman and CEO Jorge Perez was on the cover of the first issue of South Florida Business & Wealth. We’ve joined a group of brokers getting one of the first glimpses of the spectacular view from the 43rd floor.

What strikes me first is what a Zen experience it is being so high and out in the open above the city. There is little noise that high up and the traffic heading north on I 95 looks like a collection of Matchbox cars. (I’ll soon be brought back to reality with an hour long journey to the Golden Glades interchange.)

 I’ve been in plenty of office buildings downtown, but being at 28th Street is quite different. There are very sweeping views of the skyline without other buildings blocking the view. One really gets a sense of how wide Biscayne Bay is from that viewpoint. (Check out the attached slideshow for the views and renderings of the completed project.)

If Jorge Perez’s vision is fulfilled, Icon Bay will be along a bike and pedestrian path that would extend south to downtown. The project relates well to the water with a park that will be open to the neighborhood.

An infinity pool will be perched right along the edge of the bay and cabanas will create a resort-like atmosphere. The park will have a fountain and Related would like to put a circular arcing fountain in the bay.

The building’s design offers a huge opening at the end of 28th Street to frame the sightline of Biscayne Bay at the ground level.

The units above will stretch all the way from the west to the east side of the building, which means all the residents get views of the bay.  Brokerage websites indicate listings start at $500,000 for a 928-square-foot 1 bedroom/1 bath+den to $900,000 for 1,530-square-foot units with 3 bedrooms/3 baths.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.