Urban by Design

Urban chic in Miami is expected to reach a new high in 2017 with the completion of the Hyde Midtown Suites & Residences project located between the Design District and Downtown.

The joint venture by The Related Group and Dezer Development will comprise 410 residential condo units and 60 one-bedroom designer hotel suites. Amenities in the building, which is designed by Arquitectonica, include a seventh-floor pool terrace and tennis court with views of Biscayne Bay and Miami’s skyline, access to the Hyde Beach Club, a spa and fitness center, meeting space, premier hotel-style concierge services, a children’s play room, a private media center and chic food and beverage outlets. 

Created with tech-minded, culturally fluent young professionals in mind, Hyde Midtown’s concept is a collaboration of hospitality group sbe’s Hyde brand amenities and design by Rockwell Group, whose impressive credits include the Dolby Theater in Los Angeles, the Architectural Digest Greenroom at the 2014 Oscars and Nobu restaurants worldwide. Rockwell Group is designing the project’s lobby, amenity floors, elevator corridors and guest suites. Inspired by the bold, irreverent style of the art galleries and hyper-luxurious retail shops that surround the new project, Rockwell Group chose a palette of neutral materials with small pops of color to achieve an unfussy, yet luxurious and sophisticated ambience.

“Hyde Midtown is uniquely positioned within Miami’s Design District, Wynwood and Midtown, three emerging neighborhoods that are burgeoning centers of art, design and culture,” says David Rockwell, founder and president of Rockwell Group. “We felt it was important that the public spaces and guest rooms reflect their unique local surroundings, so our design concept is based on the notion of “the new luxury,” an eclectic, edgy mix of raw and finished materials, contrasting colors and handcrafted design elements.” 

The lobby interior is based on an art hotel concept, with concrete flooring, exposed concrete ceilings and blackened metalwork throughout. A condo reception desk clad in American white oak, a white grand piano and an interactive geometric pattern projected onto the ceiling are a nod to Miami’s art deco architecture. The lobby walls will feature custom-designed metal mesh and blackened-steel display ledges to showcase contemporary artworks from the collection of The Related Group’s chairman and CEO Jorge Pérez.

Like the lobby, the rooftop areas will emphasize controlled, neutral finishes. Blackened metal pergolas will include succulent-filled garden beds and built-in bird-bath-style tables. Top-mounted plantings will grow across a blackened-steel canopy above the outdoor island bar and will stretch down toward the teak bar top with its blue-glazed Portuguese tile accents. 

The guest rooms are positioned across six floors, featuring split living and sleeping areas separated by American white oak barn doors. Custom headboards upholstered in black cotton with yellow leather accents will set off the bedrooms. Concrete flooring and exposed concrete ceilings extend throughout, finished with custom carpets and archival prints by Brooklyn artist Samantha French. And finally, Brooklyn-based design firm Uhuru will outfit the custom kitchen areas with islands for eating and working. 

“Rockwell Group’s designs, sbe’s incredible amenities and Midtown’s proximity to the cultural epicenter of Miami come together to make Hyde Midtown a project befitting of Miami’s new status as a global metropolis,” says Gil Dezer, president of Dezer Development. 

Carlos Rosso, president of condominium development at The Related Group, says, “Much like the boroughs of New York City, each of Miami’s neighborhoods is developing its own unique personality. Rockwell’s striking designs and appreciation for the surrounding cityscape are not only giving the district its signature vibe, but they are also making the Hyde brand synonymous with the Midtown district.” ?

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.