Social media has become an essential part of doing business. No matter what type of business you own or manage, social media may be the key to expanding your client base and increasing your brand reputation. Harness the power of social media and make it work for you. Each month we’ll be digging in deeper
Do you think you have a successful logo? Think again. Here are the five elements of a successful logo, because your logo is part of the important first impression you have with your clients. Your logo, or in more designer parlance, your corporate identity system, is a key component of your company’s branding, and one
When I was about 10 years old, a marketing campaign targeted women with the slogan, “You’ve come a Long Way, Baby.” Unfortunately, 46 years later, it seems businesses still have a long way to go when it comes to reaching women consumers, as our cover story on Delia Passi explains. Passi matches one of my
Miami’s Brickell area for decades has been home to some of South Florida’s most progressive high-rises. The upcoming Solitair project is poised to expand the list. The building’s architecture will have a unique angular basket-weave design. The zigzag structure with serrated balconies represents flight, movement, lightness and two-dimensional shifting planes. The concept for Orlando-based real
Real estate lawyer Roy Oppenheim recalls when everything changed for his legal practice – and the U.S. financial system. His wife, Ellen B. Pilelsky, started their law firm in Weston in 1989 when the area had more cows than people. As Weston grew, so did their business, which included Weston Title & Escrow, Inc. In
A pop of color – a blue frame, really white tires and a yellow basket – is what you’ll see when a Vista Worldlink bike comes pedaling your way. Vista Worldlink, a satellite and fiber optics transmission company, is following in the footsteps of companies such as Google and Nike with custom bikes that are
Attaining a Master of Business Administration has never seemed more possible, accessible or convenient. All of South Florida’s largest MBA programs offer new ways to earn the degree that often serves as a steppingstone to the highest levels of management. There are new areas of emphasis within the current MBA programs, along with accelerated time
It was another magnificent morning at MassMutual South Florida, one of the largest insurance and financial services firms in the region. General Agent Partner Erik Sussman and some of his team members had just completed the transformational Mindfulness, Meditation and Movement (MMM) workshop. This six-week on-site program teaches individuals how to make modifications in their
Today, it is more difficult than ever to have a successful launch of a new product or service, simply because there is so much competition out there. However, when you are taking advantage of all of the tools at your disposal, you can improve your chances of launching your product effectively. Let’s take a look
In August 2001, Maria Merce Martin and her family moved from Venezuela to Weston, Florida, trying to escape horrific violence in their native country and joining thousands of others fleeing the Latin American country. It was a decision she has never regretted, even during a moment of concern when the 9/11 terrorist attack occurred one
