Do’s and Don’ts for Videoconferencing

By Luis Salazar

The office closures and other changes to daily life that have resulted from COVID-19 have professionals around South Florida scrambling to find ways to keep business going. One of the best methods for staying in contact with clients, customers, staff members, and the public, is through video conferencing and webinars.

Luis Salazar is the founder of Salazar Law

While some may be pros in a live presentation setting, there are new rules that apply when our talks go from face-to-face to screen-to-screen. There are additional elements we never had to consider before, such as lighting, sound and positioning. And for those who aren’t familiar with Zoom or other video platforms, the process may seem overwhelming.

As someone who has been using virtual technologies for many years, I’ve gathered a list of what to do, and what not to do, when participating in a video conference:


  1. Dress Professionally. You may be at home, but first impressions still count. While suits can stay in the closet, you don’t want to completely ignore a business dress code.
  2. Wear solid colors. Warm solid colors look best on camera and are the least distracting. Save your favorite prints for the weekend.
  3. Keep good posture. Remember to sit up straight with your shoulders relaxed.
  4. Let there be light. Before your video conference begins, take a moment to make sure you are in a well-lit place. Natural light is best, if you can get near a window.
  5. Think about camera position. Your camera should be eye-level or a bit higher, and about an arm’s length away.
  6. Do create a studio. Just as creating a workspace at home helps with efficiency and having a more effective workday, create a clean, clutter free area for your broadcast.
  7. Check your video and audio before the call to confirm all is in order. This is an important step that can save you from scrambling at the start of a meeting.
  8. If you are leading the call, explain the purpose and what you hope to accomplish. You should also share an agenda, etc., to cut down on confusion.
  9. Do introduce yourself. Let people know who you are the first time you speak. Include your job/role and relation to the topic.
  10. Stay tuned in. Keep your eye on the screen and your body turned to the camera to keep and show engagement.
  11. Mute when not talking. Be respectful of others on your videoconference and keep distracting noise to a minimum.
  12. Look at the camera. If you are presenting or leading, try to look at the camera not at the screen.
  13. Use visual cues. Judiciously using your hands to make a point still makes sense and keeps you engaging.



  1. Avoid Pajamas and Bed Hair. As mentioned earlier, while we may not be in the office. we still want to appear professional. Plus, your colleagues don’t need to see that.
  2. Avoid patterns. Avoid busy patterns, such as stripes, animal prints, or plaid. When it comes to wardrobe styles on video conferences, simple is best.
  3. Don’t slouch. Present your best self by sitting up straight. Avoid laying way back on your couch, too.
  4. Don’t stand in front of the light. Make sure you aren’t placing yourself between the camera

and your light source, unless you want to look really sinister.

  1. Don’t be a disembodied head. Avoid too much space between the top of your head and the top of the screen. Also, avoid bottom up camera angles that look right up your nose.
  2. Don’t forget that pizza box. Take a moment to clean up your space before hopping on a call. Again, the goal is still to maintain a professional appearance.
  3. Don’t tinker. Avoid adjusting your camera and computer during the call. Those changes should be worked out prior to the start of the meeting.
  4. Don’t assume it’s just like real life. Videoconferences are still new to many and lack typical visual cues to guide interactions. That is why a little organization at the beginning can help tremendously with the flow of the meeting.
  5. Don’t ramble. Avoid droning on about yourself and remember that it is easy for other callers to get board or distracted.
  6. Don’t read emails or Slack. Avoid the temptation to multitask simply because the computer is in front of you. It’s obvious when you are answering emails or paying attention to other things. Give your full attention to the meeting.
  7. Don’t let your dog on the call. Ok, this can be hard if you suddenly find yourself stuck at home, but try to avoid noisy areas. Don’t forget you can always pause the camera, too. If your kids suddenly run into the room or if you need to step away, you may want to toggle the camera off button.
  8. Don’t charge the camera. Avoiding moving your hands or yourself toward the camera suddenly, as it can be shocking for the viewers. Simple hand movement and other visual cues are good, but avoid larger, more drastic movements.

With a few pointers, and some practice, anyone can master the art of video conferencing. As we all continue to adjust to our new workdays, I encourage everyone to incorporate video as a way to stay connected and productive.

Luis Salazar is the founder of Salazar Law, LLP, a Coral Gables-based boutique law firm representing clients throughout the country in matters involving commercial litigation, compliance, corporate law and restructuring. He may be reached at Luis@Salazar.Law.

You May Also Like

Clamor Grows for More PPP

Anticipation is growing for Congress to free up another batch of PPP loans for small businesses as part of additional legislation to respond to the economic fallout from the COVID-19

Heroes of the Pandemic

By Clarissa Buch and Sally-Ann O’Dowd • photography (where indicated) by Eduardo Schneider “It’s so terrifying because as a pregnant female, I’m considered immuno-compromised. If I get infected, my immune

Business as usual

In the aftermath of our spring feature on how companies were dealing with the shutdown, businesses from all over South Florida continue to share their pandemic stories with SFBW. Here

Business as usual

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”2/3″][vc_column_text] By SFBW editorial staff Kevin Sheehan Jr. President, Bahamas Paradise Cruise Line Business backstory: The only two-night cruise sailing from the

Other Posts

Miami Developer Emerges Victorious in Real Estate Lawsuit With Help of TA PLLC

The conclusion of multi-year litigation on multiple fronts has allowed the defendant to resume their business activities.

Palm Beach Names Joanne M. O’Connor Town Attorney

The Palm Beach Town Council passed a resolution recognizing O’Connor’s new role.

Fort Lauderdale High School Students Selected as 2024 Conrad & Scherer Pathways to Careers in Law Fellows

Seniors from this year’s and last year’s classes will be eligible to apply for a paid summer internship at the law firm.

Annual Joint Tax & Estate Planning Seminar Draws Over 350 Industry Professionals 

The theme centered around planning for an uncertain future.

Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.