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Ed Morse Automotive Group Acquires Cowboy Harley-Davidson

Ed Morse Automotive Group recently acquired Cowboy Harley-Davidson’s three locations in Austin, Beaumont and San Antonio, Texas. The acquisition also includes the Harley-Davidson retail store at River Walk in San Antonio.

“We are excited to add our first Motorsport franchises to our growing automotive family and to expand in the great state of Texas,” Teddy Morse says, president and CEO of Ed Morse Automotive Group. “We look forward to making significant capital improvements at these new locations and supporting the communities of Austin, Beaumont, and San Antonio.” 

The acquired motorcycle dealerships are:

  • Cowboy Harley-Davidson Austin at 10917 S I-35 Frontage Rd, Austin, TX 
  • Cowboy Harley-Davidson Beaumont at 1150 Interstate 10 S Access Rd, Beaumont, TX
  • Cowboy’s Alamo City Harley-Davidson at 11005 North IH 35, San Antonio, TX
  • Cowboy’s Alamo City Harley-Davidson River Walk retail store at 111 W Crockett St, Suite 209, San Antonio, TX 

 

The purchases will add nearly 140 employees to Ed Morse Automotive Group’s over 1,800 plus employee base and will grow our company to 34 dealerships, 69 franchises, 38 locations, and 18 automotive and motorcycle brands.  

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.