From the Editor: A New Chapter for Lifestyle Media Group

If at times this issue reads like something of an homage to Gary Press, it’s not by accident. June marked the last month with Gary as chairman of SFBW and as the creative, financial and visionary leader of Lifestyle Media Group.

Therefore, it’s only fitting that he makes key appearances in two feature stories: “Going to Extremes,” a look back at a recent CEO Connect event that showcased Gary interviewing author Robert Buschel, whose new novel, God’s Ponzi, was the deliciously compelling topic of discussion; and “Shining a Light,” a recap of our first-ever Diversity and Inclusion Awards, an evening in which Gary delivered an address that was stirring and unabashedly personal, as he assumed a powerful stance against prejudice and bigotry in all its forms. I had never been so proud to work for LMG and SFBW as I was that night.

It is heartening to the entire team that Gary will continue on in an advisory capacity as he hands over the reins of LMG to the company’s new owners, Babcox Media. The Akron, Ohio-based company—renowned nationwide as the leading provider of business-to-business content and services for the transportation industry—brings more to the South Florida market than a media legacy that spans 102 years.

The acquisition—which includes SFBW and South Florida Legal Guide, in addition to Tampa Bay Business & Wealth and a suite of all seven Lifestyle titles—affords our team access to the cutting-edge products and capabilities that continue to distinguish Babcox as an acknowledged innovator in the area of multimedia content development.

This transition will yield increasingly rich and robust opportunities for our advertisers, sponsors, collaborators and nonprofit colleagues—as well as next-level engagement for our readers. Think advanced audience targeting, social media campaign management, and state-of-the-art digital services, from videos and livestreams to webinars and podcasts. In announcing the acquisition, Gary noted that Babcox’s culture, passion and vision align perfectly with the LMG philosophy, adding, “The future couldn’t be brighter for our team—as well as for our existing and future clients.”

Babcox has embraced the entire SFBW team—a seasoned talent lineup that continues to deliver, day after day, penetrating content in print and online, vibrant photography and design, stellar client service, and a slate of edifying events that brings together industry figures to make fruitful and lasting connections. Now we look to Babcox Media—led by third-generation owner Bill Babcox, CEO since 1990, and company president Greg Cira—for their leadership, singular expertise and unique contributions, so that we can raise the bar even higher.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.