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Gambling on Gaming

| SFBW Staff

Evolution might be a good bet for Mardi Gras Casino

By Pete Collins

M

ardi Gras Casino has been a major economic contributor to Hallandale Beach since it first opened as a dog racing track in 1934. However, dogs aren’t necessarily in its future.

CEO Daniel Adkins and the operators of many other dog track owners in Florida want legislation that would allow the tracks to keep their casinos if they drop dog racing. They cite statistics showing greyhound racing’s popularity has faded.

These days, Mardi Gras patrons are likely enjoying its 900 slot machines, virtual roulette tables, poker room, restaurants and lounge.

Without the need for a track, part of the 50-acre Mardi Gras site could be ripe for redevelopment, Adkins says. Michigan’s Hartman & Tyner, a developer and residential property manager, owns Mardi Gras.

In September, Mardi Gras temporarily closed after damage from Hurricane Irma.

Mardi Gras’ roots begin with the December 1934 opening of the Hollywood Kennel Club—a misnomer because the track has always been located at 831 N. Federal Highway in Hallandale Beach. The standing room only facility added a grandstand—one of the largest in the world—for spectators in 1940.

In 1974, after extensive remodeling, the new track was renamed the Hollywood Greyhound Track.

In 2004, Florida’s 1st District Court of Appeal approved a statewide referendum allowing slot machines and gaming along with greyhound pari-mutuel wagering. In 2006, the track completed extensive renovations that eventually added the slot machines, virtual roulette and poker room.

It was renamed Mardi Gras Casino, featuring 70,000 square feet of slots and gaming and new restaurants. The Mardi Gras theme also is carried out with its French Quarter Restaurant, the Café New Orleans and Louie’s Lounge. 

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.