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Surprise, Brightline might want to operate Coastal Link

In the past, Brightline officials told me that they were only interested in running a passenger service from Miami to Orlando with stops in Fort Lauderdale and West Palm Beach. It wouldn’t have more closely spaced stops like Tri-Rail.

That may be changing, according to an article in the Miami Herald. Director of Miami-Dade Transit, Alice Bravo, said Brightline might want to operate a commuter line from downtown Miami to Aventura and collect the type of government support that Tri-Rail could get.

In my opinion, this would benefit SFBW’s readers who could potentially get more luxurious and comfortable service than a strictly government-operated service would provide.

A few months ago, I took Tri-Rail from Fort Lauderdale to the Miami International Airport just to see what the experience would be like. The trip was enjoyable as a new experience, but the cars had the ambiance of a city bus. I’m not trying to be critical—by its nature, government services tend to provide the basics while private operators can spend more on creature comforts in hopes of attracting more customers. It’s clear to me from seeing pictures of Brightline’s new trains, which are included in the slideshow below, that it will provide a more luxurious amenities than the Tri Rail-does.

Brightline also has another advantage in its capability to create public/private partnerships to develop stations with mixed-use purposes. It already has experience developing the stations in the downtown areas of Miami, Fort Lauderdale and West Palm Beach. The Miami station will have multiple towers with residential, retail and restaurants.

Brightline’s parent company is Florida East Coast Industries, which includes Flagler, a prominent development company. FECI’s parent is Fortress Investments, which manages $72.4 billion in investments. Fortress shareholders in July approved a $3.3 billion buyout by Softbank Group of Japan, the world’s 62nd-largest public company.

SoftBank CEO Masayoshi Son told then president-elect Donald Trump in December that he would invest $50 billion in the U.S. and create 50,000 jobs. Perhaps someone from Japan, where high-speed trains are commonplace, will see potential in Florida.

Prospective locations for stations, according to a PDF for Coastal Link, are 192nd Street in Aventura, 163rd Street in North Miami Beach, and 79th Street, 54th Street and 36th Street in Miami. PDF also calls for more stations in Broward and Palm Beach counties, but Miami-Dade’s push for new transportation options appear to make it more ready to pursue Coastal Link service.

It’s not clear whether Brightline will actually decide to run the new Miami to Aventura service. Officials told the Herald that they want to get their initial service up and running first.

 

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.