This is the time and this is the page when the new editor-in-chief typically would tell you to get ready for a new SFBW experience—but since you’ve seen the cover, you already know. Graced by Charmel Maynard, the fashionable financial star who’s the chief investment officer and treasurer at the University of Miami, our cover communicates everything we want SFBW to be: refined yet assertive, sophisticated and yet exuding an accessible and palpable humanity. (Read about Maynard in our cover feature “Money Talks,” in which he recalls playing the steel drums as a child in Trinidad, discusses the keys to institutional and personal investing, and shares how he gives back to young adults who were never told anything about investing at all.) Our cover also announces this new incarnation of the magazine as a true aesthetic experience—a beautiful physical object—as well as a timely, meaningful content hub. Credit our design team—Creative Director Melanie Smit and Art Director Frank Papandrea—for their passion, professional authority, and unerring taste that inspire me every day.

Whether you’ve been an avid reader of SFBW or you’re picking it up for the first time, you’ll find a host of surprises, all of which I’m not going to share here. I would never want to rob you of that discovery. But I will tell you that every month will offer feature stories derived from our popular Virtual Connect digital series (and eventually, from our live events), and every magazine department is brand-new and eminently navigable—easy to locate from month to month. You want to check in with yourself during these challenging times? That’s where Agenda comes in. In every issue, you’ll find within this section a rotating set of departments that stays close to home: your interior design, your art, your car and yacht, your health, your financial investments.

Toward the back of the magazine, you can survey Agenda’s mirror image: the wider world of Engage, the place to explore travel, philanthropy, real estate opportunities, the larger South Florida community, and valuable insights from today’s most prescient local thought leaders. There’s more: Briefing Room (meant to be enjoyed with your morning coffee) delivers newsy intel, books—and objets d’art for your office intended to remind you that you’ve arrived. And let’s just say our final page, Vision Board, resonates as an intensely personal journey: Each month, watch for a local business leader to share the things that inspire them, captured through a vivid photo collage.

That’s what we hope SFBW 2.0 does on every page: excites, encourages and inspires you to aim higher and live well, in every sense. And this is only the beginning.

Drew Limsky


South Florida Business & Wealth

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.