Why Virgin Trains’ plans are a welcomed change

Early in its history Brightline was promoted as having limited stops, but that’s evolving.

Broward County has talked with Brightline about being part of an intermodal center, which would be the so-called hole of the donut created by the access road going into the airport.

Now the system renamed Virgin Trains USA is expecting to add stops at PortMiami, Boca Raton and Aventura, according to a report to bondholders. During a recent SFBW panel discussion, Fort Lauderdale-Hollywood International Airport CEO Mark Gale said the airport is talking with Brightline about a stop at an intermodal transit hub envisioned at Fort Lauderdale Hollywood-International Airport. The hub could involve a people mover at the airport and perhaps Port Everglades.

The stop would be a major boon for FLL, which is the nation’s fastest-growing major airport with a plethora of discount carriers.

Brightline executives told me early on that they didn’t want to operate a commuter service, because they typically lose money and require government subsidies. Virgin Trains’ current plans won’t exactly be a commuter service since the stations are still relatively far apart, aside from PortMiami and its downtown Miami terminal. I expect Brightline will probably only run trains to PortMiami when ship departures or arrivals are imminent. The service to the port would be on a spur line that already runs pass the AmericanAirlines Arena.

Miami-Dade County’s “Smart Plan” for transportation envisions commuter rail from downtown Miami to Aventura, so the Brightline plan would be a good start. A tax incremental financing district has been created, which could help fund development of stations. There’s a lot of buzz about stations near 79th Street, Wynwood and the Design District, but there are no concrete plans. Virgin Trains’ executive team doesn’t comment on station plans in advance, but I suspect it boils down to whether they see a profitable business opportunity to add more stops, perhaps with some trains just traversing Miami-Dade rather than the whole route. If Brightline doesn’t see that type of opportunity, then Tri Rail could pursue its long-running plan for Coastal Link commuter rail service on the Florida East Coast Railway tracks.

There could be some synergy if Tri Rail goes all the way to West Palm Beach on the FECR and helps feed traffic to and from Brightline. For example, Tri Rail could have stops in Deerfield Beach, Pompano Beach, Oakland Park, Hollywood and Hallandale Beach to complement stops at the airport and downtown Fort Lauderdale.

For now, both Aventura and Boca Raton stations for Virgin Trains make sense to me. Both are affluent areas where passengers can afford Brightline’s service. U.S. 1 in Aventura is often a highly congested area and it’s a hassle to get to I-95. A lot of professionals commute from downtown Miami to Aventura and Boca Raton.

Boca Raton has long been the busiest station on Tri Rail’s route. A Virgin Trains station would fill the big gap between stations in West Palm Beach and Fort Lauderdale. The Palm Beach Post reports that the Boca Raton city council is keen to pursue a stop in the city, which would be on land next to the city’s library.

Broward County has already reached a deal with the Florida East Coast Railway for air rights to connect the airport to the intermodal center. The county has yet to really organize to pursue true commuter rail service on the FECR, although there has been discussion of creating a working group of stakeholders.

One knotty problem is the rail bridge over the New River. The river is heavily used by the marine industry, which is an economic mainstay. Marine industry officials are concerned about the frequency and amount of time the bridge is opened. Some have suggested a higher bridge or tunnel could help address the issue, but those are concepts with no funding at this point.

Further up the coast, Brightline is receiving proposals for stations in Stuart and Fort Pierce. Stuart has long had a charming downtown area and Fort Pierce has developed a very attractive downtown area in recent years.

Brightline is also working on an extension to Orlando International Airport after a successful bond offering. Future plans call for extending the service to Tampa with possible stops near Orlando’s tourist attractions or convention center.

While many questions on commuter rail need to be addressed, kudos to Brightline for taking some big steps to address the state and regional transit woes.






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Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.