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Eco-friendly Saltwater Brewery launches LocAle, hires new brewmaster

Saltwater Brewery of Delray Beach has unveiled its third canned beer, LocAle, and hired Justin Rick, previously senior brewer at Brooklyn Brewery, as its head of brewing.

Saltwater Brewery’s new golden ale is being positioned as the ideal all-day drinking beer. Cans are available in the brewery’s tasting room (1701 W. Atlantic Ave., Delray Beach) and are now available throughout Saltwater’s Florida-only distribution territory. Brown Distribution is handling the beer in South Florida.

The brewery’s canned beer offerings also include Screamin’ Reels IPA and Sea Cow Milk Stout.

Rick graduated from the Master Brewers Program at UC Davis in 2008, and over the past eight years has held top brewing positions at Stone Brewing, Leinenkugel and Brooklyn Brewery. Brooklyn Brewery has emerged as one of the top brands in the craft beer industry with names including Brooklyn Lager, American Ale, Brooklyn Pilsener and Brooklyn Brown Ale.

Saltwater Brewery gained social media attention via the success of the edible can ring viral video. The video talks about how traditional plastic six-pack rings harm hundreds of thousands of creatures each year by strangulation or ingestion. The company’s bio-degradable rings are made out of a barley byproduct from the brewing process and can actually be eaten. The company’s target market includes surfers and those who like to fish.

Founded in December 2013 by a team of local Floridians, Saltwater Brewery is billed as Delray Beach’s first local production microbrewery, with tasting room and beer garden. Using only pure and natural ingredients, each style of handcrafted beer and corresponding name is inspired by the ocean to reflect the lifestyle and passion of the founders, the company says.

Saltwater supports a number of ocean-oriented charities, including CCA, Surfrider, Ocean Foundation and MOTE.

 

 

 

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Drew Limsky

Drew Limsky

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BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.